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  • 3dinteractive
    demographics Talk to an Account Manager today Contact 3Di Sydney Hide Sites Posted in Email Advertising No Comments 3Di top 2 on Slideshare in 2013 January 17th 2014 3Di s presentations are in the top 2 viewed on Slideshare checkout our stats We hosted 10 presentations on Slideshare covering our major products and services and achieved almost 20 000 views over a 9 month period If you have not had a chance to review our presentation decks why not start with the two most popular from 2013 Lead Generation Services 7436 view Email Advertising Services 5077 views Hide Sites Posted in 3Di News Events Email Advertising Lead Generation No Comments Cache ing not ka ching with Gmail Images January 14th 2014 Email marketing is of all digital channels one of the most mature But unlike offline marketing where change generally happens at a snail s pace development in email marketing can be rapid and frequent One recent change by Google can have a significant impact if the email lists you are using have a lot of users on Gmail This includes not just addresses using the gmail com domain but also emails users that have Gmail as their SaaS Software as a Service platform on custom domains Image caching impacts email tracking For users of the Gmail Web browser email client or Gmail App images will now open by default unless the user changes settings This both sounds and is good for those of us using design to drive a greater impact among recipients users will no longer have to click to choose to display images Gmail heralds the end of the dreaded Images are not displayed dialogue However there is a catch As part of the change Google is now caching the image on their servers As most marketers would be aware images are used in direct email to track user engagement and other user information The tracking is possible because the image must be requested from the marketers Web server However when a Gmail user opens an email the images that open straight up will be loaded from Google s cache rather than from the marketers Web server The net result without a method to bypass the Google cache and request the tracking image from the email service providers system the reliability of tracking is impacted It also has an impact when geolocation is used in an email to display a location specific image to increase the relevance of an offer for device detection or for any other server side image changing So what can you do The first thing to note is the importance of individual tracking With individual tracking the first open of the email will be recorded as the Google system downloads images to its cache Given that images are visible by default on Gmail now the result might actually be an increase in the open rate from Gmail clients However if the recipient opens the email again the load will be from the Google cache and not tracked unless a method to bypass the Google Gmail image cache is used HTTP header tricks could keep tracking accurate see your email service provider Source http www emailmarketingtipps de To have accurate tracking results consider email service providers that have incorporated valid ways around the Google Gmail image cache for tracking purposes This is a developing area and it is unclear how long these workarounds will work so it s also important to be aware of future changes Secondly users that access Gmail through other clients whether it s Outlook Thunderbird Apple Mail or something else will not use the Google cache for images Tracking for those users will not be impacted We all know that email marketing works email s market penetration is massive it s users are valuable it s a leading social channel and open rates on mobile clients are double those of desktop based users To get the most out of your email marketing it s important to be aware of the changes In combination with good email marketing first principles this can both deliver marketing advantages and avoid pitfalls Hide Sites Posted in Email Advertising No Comments Email Marketing Works Tips for campaigns August 2nd 2013 When it comes to customer acquisition you might be surprised to learn that email is one of the strongest performing channels available Yes that s right Email You might spend your days in meetings discussing radical new techniques to gain social network kudos apps content personality and more but good old email is a channel that delivers results Email is critical for customer acquisition 6 84 of customers were acquired by email in 2013 according to a study of 72 million shoppers on 86 different retail Web sites in 14 different industries by Custora Email was the third most important source after organic search 15 81 and CPC advertising 9 82 and it far outperformed Facebook 0 17 banner ads 0 46 and affiliate marketing 0 96 And over the last 4 years the importance of email as a customer acquisition channel has increased nearly eightfold Email has massive market penetration Everyone has an email address Everyone And most organisations from the Federal Government to the local hairdresser use email as a primary communication tool In the US 61 2 of the 2013 Chief Marketer Prospecting Survey respondents generated new customer leads via email and of the remaining 18 more plan to start Email is a leading social channel No we re not having you on here Influencers the world over use emails to share information And of course it s bi directional communication it s one to one one to many and many to many And while your audience may have casual acquaintances on Facebook and LinkedIn their email address book includes their most trusted colleagues and friends And email certainly helped Obama during the last US Presidential election Email is mobile We all know the world has gone mobile It s not a secret But what s the number one app any mobile device has Yep the email client Email doesn t tie us to the computer any more It hasn t for years And the open rate on mobile for emails at 44 is almost double the open rate on webmail clients Email customers are valuable According to the Custora study the lifetime value of a customer acquired through email was 11 more than one acquired via Facebook or banner advertising and 4 more valuable than a customer acquired through affiliate marketing Another study by SocialTwist found that among consumers who referred products or services to friends the majority 55 4 used email nearly 14 more than Facebook 41 8 MIME ing for gold ten conversion tips Of course you still need to get your campaigns right The right offer copy and creative as well as targeting the right audience will have a massive impact on the effectiveness of your campaign Here are ten tips on increasing conversion for your campaign Design and build your emails to optimise conversion Look to modern slick design action oriented copy adding images of people where relevant clear value propositions and make calls to action strong through design including button size and colour And don t miss the basics like subject line and quality copy Make it work on mobile Determine your strategy for mobile support such as responsive fluid scalable or mobile aware And remember mobile is not just Android iPhone and iPad It s Windows Mobile Blackberry and mail apps that run on the Android and IOS operating systems Consider different screen sizes and touch support too 4 to 5 5 inch screens are common on smartphones Tablet screens are also no longer defined by iPad dimensions they commonly range from 7 to 13 inch with screen size being pushed up by the increasing availability of convertible notebook tablet touchscreen devices like Microsoft s Surface and Ultrabooks Make sure your email marketing is cross client compatible Different email clients render emails differently optimise to maximise reach impact and response Use text for key messages and links because email clients mobile and computer based alike may have image blocking on Target special features in popular email clients like Google Quick Actions to improve the audience experience and increase conversion Track your audiences email client use It s important to know what are the popular email clients in the community and it s just as important to know what email clients your lists are using Don t let your email get caught in the spam trap Spam test to make sure your email will get through to recipients Support your email message with good landing pages When your audience clicks on your call to action help them through to conversion with landing pages that are on message Use audience targeting but remember that email is often shared forwarded Sometimes a broader distribution will increase your email reach when recipients forward it to friends or colleagues they know are interested in your offer Test your emails and measure campaign performance Before you click send test your emails across multiple email clients including mobile clients Include tracking code in your email to get campaign performance information like opens reads device usage and more Whole of business email Sending out regular offers via 3rd party email is important but it s only one facet of using email to gain keep incentivise and convert customers Email must be used in ongoing communication to individuals and audience segments Here are some ideas how email can and should be used Send regular personalised emails welcome for new customers offers new releases news and even birthday wishes free offer with a birthday buy Close the loop by asking customers to review your products and service after purchase Inform customers if new accessories have been released for a product they have bought Send a shopping cart prompt if a customer has added products to their cart but not completed the transaction Reactivate an inactive customer with a discount coupon Reward customers for the first purchase via email with an offer Provide care and maintenance information by email after a purchase You could even send manuals by email so the customer has them in their inbox as well as in the box Send a cross sell promotion Carry out regular customer surveys Build community by using email to connect your users to forums social channels and more Email marketing is science not guesswork It s targeted And it s mobile The technology and techniques are mature the results are measurable and it s cost effective The right offer and creative delivered to an appropriate audience will get results So don t just sit there send Find out how 3Di can help you to get started in Australia in New Zealand Hide Sites Posted in Email Advertising No Comments Email Marketing Equals Dollar Signs January 11th 2013 Welcome to 2013 Over the break we came across this article by Cara Olson of Marketing Land and wanted to share as it will clarify some points for many online marketers Open and click through rates are common metrics used to evaluate the success of email campaigns But we all know that for retailers revenue is what really matters Like every other department in an organization as the new year begins or when your fiscal year ends marketers are requesting and competing for budget As you prepare use the following email revenue metrics to help prove your case Campaign Revenue How much money did you generate on your e commerce site from a particular email send Knowing this requires that your emails are appropriately tagged for your online analytics tool Google Analytics Omniture Core Metrics etc Appropriate tagging is the first step toward accurate reporting of this information and it can be even better if you can also attribute offline sales Obviously some campaigns will have higher revenue than others depending on their objective and call to action However spikes in revenue that can be attributed to a particular email and then be viewed over time are an incredibly valuable proof point for your marketing program Return On Investment ROI Return on investment ROI is the classic baseline marketing metric It s where the rubber meets the road for your efforts That doesn t mean that it s always a straightforward metric however You need to consider all of the relevant factors in the cost of the campaign typically including services and sends and are typically reported as a percentage as follows Formula Campaign revenue generated cost of campaign cost of campaign return 100 ROI For example 100 000 2 500 2 500 39 100 3 900 ROI A 4 000 ROI sounds unreal but for this approach to capturing ROI it can even go higher for something like a set it and forget it triggered campaign For instance an abandoned cart email has a moderate initial cost in setup services but from the point of deployment has only has minimal per send cost ongoing And abandoned carts have an excellent track record for generating revenue Measuring ROI like that can generate some garish numbers You ll have some doubters when you tell the story of your 60 000 ROI even though your math checks out Return On Marketing Investment ROMI It is for these reasons that I prefer to report on the more appropriately termed return on marketing investment ROMI It is important to clarify marketing in the metric name because it typically does not factor in the cost of making the product or any offer discount ROMI can then be reported as a statement such as For every marketing dollar spent we generated X defined as follows Formula Revenue generated cost of the campaign revenue generated for every dollar spent For example 100 000 2 500 40 generated for every 1 spent If you are pulling your weight this metric can be incredibly useful in building a business case for new email integration projects The following graphic depicts all three metrics above Revenue Per Email RPE Need to make the case that your organization should invest in list growth Even if you don t boost your conversion rate list size can be a significant factor in generating of revenue if more people see your messaging more people will convert RPE is calculated as follows Formula Total revenue generated from a campaign Total number of delivered emails For example for a promotional campaign 20 000 1 000 000 0 02 For example for a triggered campaign 11 000 revenue 4 000 emails sent 2 75 As straightforward as you can get this metric tells you how much money you made for every email address you sent to less bounces as depicted visually below For your budget debate purposes you can begin to project how an increase in list size might result in an increase in revenue In the first example for every email delivered your brand made 2 cents regardless of opens or clicks In the above example there are 1 000 000 subscribers on the list You can then infer that if you had grown your list to 1 500 000 subscribers the campaign would have generated an additional 10 000 assuming all engagement metrics remain relatively the same If the brand typically sends eight promotional campaigns a month that is an additional 80 000 You can quickly see why list acquisition should always be a strong focus On the flip side RPE is a good indicator of how much you can spend to gain a subscriber For example if it costs 1 to obtain a new email address and you know on average you generate 0 02 RPE then it will take 50 emails to pay for the acquisition of that subscriber At eight promotional emails a month you are generating a profit from that subscriber after six months a generalization that does not consider triggered sends which have a higher RPE as shown above that are a legitimate and important part of the lifecycle of emails sent to a subscriber Cost Per Subscriber For each acquisition tactic you should calculate cost per subscriber which is a reflection of the cost of acquisition for each new email address While the aggregate cost per subscriber is certainly important it is just as important to note that this metric can vary greatly by tactic source and so close examination of individual results is highly recommended as is a value threshold for each tactic For example organic signups on your website may have a 0 cost whereas PPC acquisitions might run into double figures Acquisition focused campaigns can be calculated from their total cost Take a social media campaign in Facebook for example A Facebook page may have run for a month with a contest to enter to win a free item As part of the contest entry form users opted in to receive emails Let s assume the social media campaign had a fixed cost to design and develop it Once the contest is over simply calculate the following Formula Cost of the campaign the total number of new email subscribers obtained cost per subscriber For example 5000 20 000 0 25 subscriber By knowing cost per subscriber in addition to revenue per subscriber you can identify where to best to allocate budgets for acquisition and special projects Revenue From Email Overall Finally I also recommend understanding how revenue from your email program overall compares with revenue from other channels such as PPC Social SMS Display Affiliate etc As an overall digital marketing manager knowing the sources of revenue from each channel should also play a part in budget allocation At the same time be aware that this can be something of a self fulfilling prophecy wherein budget allocations can determine the channel s revenue According to the Direct Marketing Association email easily outperforms other channels in generating return Email 39 40 for every dollar spent Search 22

    Original URL path: http://blog.3dinteractive.co.nz/ (2016-04-26)
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  • 3dinteractive
    and friendly manner Organised and methodical in a key account approach You have 5 years agency and or direct advertising sales experience encompassing 2 3 years digital sales experience Proven new business sales skills with a track record of meeting or exceeding targets Excellent skills in maximising sales from existing clients Deep industry knowledge and excellent networking skills Existing direct and or agency relationships that you will bring to this role The ability to build rapport with key decision makers Strong communication skills and the ability to learn new concepts quickly Strong analytical thinking Advanced presentation skills High attention to detail Outstanding written and verbal communication skills Tertiary qualifications with good grades a strong plus Company Description 3Di is a trading name of BeyondD a wholly owned subsidiary of leading producer and distributor of television and film content Beyond International ASX BYI BeyondD the digital division consists of digital marketing services digital media sales and digital assets including websites marketing databases and bespoke technology We employ some of Australia and New Zealand s most experienced digital experts not only to provide the region s leading brands and enterprises with digital services but also to develop our own successful digital businesses and unique intellectual property To apply please write to jobs at 3di co nz Hide Sites Tags account manager job digital account manager job Posted in 3Di News Events NZ No Comments Exclusive 30 Discount on ADMA FUSION October 30th 2012 We re pleased to partner with ADMA again for ADMA FUSION 2012 and are offering an exclusive complimentary discount on behalf of 3Di Get 30 discount on your conference registration register now and quote 3DIOFFER in the discount field REGISTER NOW Hide Sites Posted in 3Di News Events No Comments Incentivised clicks provided 30 more conversions for 3Di s Telco Client October 19th 2012 A major AU telecommunications provider tasked 3Di to come up with an effective email marketing strategy that would provide conversions at an acceptable CPA whilst also testing a number of different incentivisation tactics Emails were segmented into four profiles each consisting of the same number of recipients The same base creative message was loaded to each profile with a separate incentive applied to each a separate incentive applied to each No Incentive An incentive offering a chance to win An incentive offering 10 chances to win An incentive to offering 100 chances to winEmails were segmented into four profiles each consisting of the same number of recipients The same base creative message was loaded to each profile with a separate incentive applied to each No Incentive An incentive offering a chance to win An incentive offering 10 chances to win An incentive to offering 100 chances to win Results CPA target achieved Incentivised clicks provided 30 more conversions that non incentivised clicks Download the email marketing case study Email marketing case study AU Email marketing case study NZ Do you require email marketing expertise Contact us today Australia 1300 806 986 or Email New Zealand

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  • New Australian Privacy Principles: Be prepared or face tough penalties | 3dinteractive
    the use of the information is for the secondary purpose of direct marketing 2 1 c The new more specific APP 7 1 states that if an organisation holds personal information about an individual the organisation must not use or disclose the information for the purpose of direct marketing However the APP 7 subclauses also set out a number of exceptions where direct marketing uses are permissible Organisations can use the personal information other than sensitive information they have collected from individuals themselves if these individuals would reasonably expect their information to be used for that purpose and there is a simple and free opt out mechanism in place 7 2 Under APP 7 organisations can also use personal information other than sensitive information obtained from a third party for direct marketing or information that individuals would not necessarily expect to have used for that purpose if the individual has consented to the use or disclosure of the information for that purpose or it is impracticable to obtain that consent 7 2 b and the organisation provides a simple means by which the individual may easily request not to receive direct marketing communications from the organisation 7 2 c and in each direct marketing communication with the individual the organisation draws attention to the fact that they can opt out of the communication 7 2 e and provides a clear and easy way of doing so 7 2 d Sensitive personal information such as the individual s race or ethnicity their political beliefs or health data may only be used for direct marketing if the person has agreed to the information being used for that purpose 7 4 Furthermore if an individual requests not to receive direct marketing communications from the organisation or requests that their personal information not be shared with other organisations for that purpose the organisation which collected the individual s information must give effect to the request within a reasonable period 7 7 a Of course APP 7 will work in correlation with other privacy laws with the Do Not Call Register 2006 and the Spam Act 2003 taking precedence 7 8 Border protection Another important change to the Privacy Act 1988 which could affect direct marketing practices is in regards to the sharing of personal information with overseas entities APP 1 states that in an APP entity s privacy policy not only should the organisation fully disclose the kinds of personal information it collects and how it is stored but it should also clarify whether it is likely to disclose information to overseas recipients 1 4 f and if so in which countries these recipients are likely to be located 1 4 g Also relating to the cross border disclosure of personal information APP 8 builds on the existing NPP 9 but increases the responsibility of organisations to ensure that the overseas entity has similar privacy principles to the APPs APP 8 states that before an organisation transfers an individual s personal information to an

    Original URL path: http://blog.3dinteractive.co.nz/data-list-marketing/privacy (2016-04-26)
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  • Data(List) Marketing | 3dinteractive
    only should the organisation fully disclose the kinds of personal information it collects and how it is stored but it should also clarify whether it is likely to disclose information to overseas recipients 1 4 f and if so in which countries these recipients are likely to be located 1 4 g Also relating to the cross border disclosure of personal information APP 8 builds on the existing NPP 9 but increases the responsibility of organisations to ensure that the overseas entity has similar privacy principles to the APPs APP 8 states that before an organisation transfers an individual s personal information to an overseas recipient it must take such steps as are reasonable in the circumstances to ensure that the overseas recipient does not breach the Australian Privacy Principles other than Australian Privacy Principle 1 in relation to the information 8 1 There are a number of subclauses that allow for exceptions to APP 8 1 including the informed consent of the individual for their personal information to be transferred to the overseas entity 8 2 b or the organisation s reasonable belief that the overseas recipient is subject to a law or binding scheme similar to the APPs and that this law or binding scheme is enforceable 8 2 a The APPs more detailed and prescriptive requirements protect and enhance the rights of individuals over their personal information as well as increasing the responsibilities of organisations For direct marketing businesses and users it s important to be aware of the amendments to the Privacy Act 1988 and how it will affect your privacy practices and data collection For a detailed analysis of the Amendment s changes the Australian Government has produced a comprehensive comparative guide outlining the differences between the NPPs and the APPs To ensure your organisation s data privacy policies and practices are up to date and address the APPs make sure you can complete this Data Privacy Compliance Checklist Hide Sites Posted in Data List Marketing No Comments ADMA Announces New Privacy Laws Monday December 3rd 2012 Big Changes on the Horizon for Data Driven Marketers ADMA has announced that the new Australian Privacy law passed by Parliament on Thursday is due to come into effect on 24 March 2013 The law will introduce changes to how marketers and advertisers can collect use hold and disclose customer information and other personal information relating to prospects and individuals Due to ongoing lobbying by ADMA and ADMA member companies the Government made some last minute changes to the new law before it was passed to reduce the impact of the legislation on marketers and advertisers In particular the Government Removed the statement that DM is prohibited and replaced with a new statement that clarifies that DM is permitted within certain parameters Reduced the requirement to include opt out notices in all marketing communications Limited the need to offer customers the ability to engage under a pseudonym Reconfigured the requirements on overseas transfer of data Extended the period

    Original URL path: http://blog.3dinteractive.co.nz/category/data-list-marketing (2016-04-26)
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  • Not all leads are born equal! | 3dinteractive
    own member rewards website Great Sites recorded the highest conversion rates in Australia and was also a strong performer in New Zealand relative to other lead sources Great Sites was not only a top source in terms of lead conversion rates but was also able to deliver a high volume of leads There are a number of reasons for this result Quality traffic sources used in member acquisition Engaged and loyal membership Multiple touch points across offer path on site featured offers email promotion Another category of site that consistently produce quality leads are offer paths that are presented to users on ecommerce sites once the user has completed their purchase transaction Post transactional paths by their definition are full of prospects with income that they are happy to spend online Publisher email databases and competition pages were also shown to be quality sources When referring to publishers we are excluding sites whose sole purpose is to generate leads One of the contributing reasons publishers typically outperform standalone offer paths is that they generate quality traffic via their primary content The final group are sites that have been designed for the sole purpose of generating leads often using competitions as the incentive to register and view offers These sites can generate a large volume of leads and can play an important role in any lead generation campaign They tend to produce lower quality leads in terms of conversion rates They can also demonstrate large variations in quality from one path to another and even in the same path over time The reasons for this include Lower quality traffic sources Misleading offer presentation Too many competing offers Incentivised registration Incentivised leads The leads from the standalone offer paths on average converted 60 less often than those from membership sites like Great

    Original URL path: http://blog.3dinteractive.co.nz/lead-generation/not-all-leads-are-born-equal (2016-04-26)
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  • Lead Generation | 3dinteractive
    on a predefined schedule It can also send messages based on specific trigger events These communications can be used to automatically engage with prospects to further prequalify them and to even convert them online Online Reporting capabilities also allow the hottest leads to be identified and followed up Through its partners TPN can provide expert communication strategy creative design and email copy writing Typical communication strategies include Simple download link delivered via email Simple welcome email and subscription to a regular e newsletter Sequence of emails welcome checkout Blog Facebook Twitter and an Offer Sequence of improving offers until online conversion occurs Sequence of product feature highlights Sequence of case studies Sequence of useful tips Full free e learning course These are normally delivered over a period of days or weeks To further extend engagement trigger events can be configured For example by capturing the prospect s date of birth individual birthday offers can be automatically sent Or downloads can be used to trigger an automatic follow up after a defined number of days TPN Performance Media Although Co reg is a powerful and popular marketing tool which offers a guaranteed cost per lead it is best suited to a long term ongoing campaign designed to deliver a constant stream of leads at a moderate rate As there is often a need to increase the volume of leads over a specific period or simply to generate as many leads as possible as fast as possible we find a lot of co reg clients also augment their co reg campaign with performance media campaigns These are purchased on a Cost Per Click basis typically paying 1 00 to 3 00 per click or 3 CPM TPN operates extensive Email and Display performance networks offering marketers instant access to a flood of new business leads TPN Lead Capture Score System When buying traffic to drive lead generation one of the most critical factors is the prospect capture system used to turn clicks into qualified leads Again we found that many clients did not have a sufficiently effective lead capture approach and so we have developed a range of solutions to maximise conversion rates and hence the campaigns Return on Investment TPN offers an advanced lead capture form system which supports lead scoring based on answers given as well as live feeds to 3 rd party CRM systems like SalesForce and the TPN Lead Nurturing System This intelligent form system can also be enhanced by commissioning a new Landing page or running an online promotion 3di can arrange both of these from our market leading partners Complementary Services Landing Page Design Our partners are experts in persuasion architecture and usability designing landing pages offering unrivalled conversion rates A dedicated campaign or product landing page will always outperform a standard website page as it can be designed with conversion optimisation at its heart and typically has a single minded focus on conversion www MarketUnited com Great Promotions For competition based lead generation programs we operate one of Australia s most sophisticated and trusted promotions platforms www GreatPromotions com Get in touch with our team to speak about pricing and service options to suit your campaign objectives info 3dinteractive com au Hide Sites Posted in Lead Generation No Comments Marketing automation so what is it Tuesday October 25th 2011 Marketing Automation helps marketing departments to cut down the repetitive and time consuming task of email marketing Specifying criteria and outcomes for tasks and processes using specific email software which is then interpreted stored and executed increases efficiency and reduces human error There are three categories of software Marketing Intelligence uses tracking codes in social media email and webpages to track the behavior of anyone interested in a product or service to gain a measure of intent It can record which social media group or thread they followed which link was clicked on in an email or which search term was used to access a website Multiple link analysis can then track buyer behavior following links and multiple threads related to product A but not B will show an interest only in A This allows more accurately targeted response and the development of a nurturing program specifically targeted towards their interest and vertical market Due to its interactive nature this has been described as Marketing Automation 2 0 Marketing Automation has a focus on lead generation with targeted marketing programs to drive awareness and interest in a company s products and or services and nurture leads from first interest through to sale Commonly used in business to business B2B business to government B2G or longer sales cycle business to consumer B2C sales cycles Marketing Automation involves multiple areas of marketing and is really the marriage of email marketing technology coupled with a structured sales process as delineated by a CRM program Advanced Workflow Automation encompasses automation of internal marketing processes These includes budgeting and planning workflow and approvals the marketing calendar internal collaboration digital asset creation and management and essentially everything that supports the operational efficiency of the internal marketing function Typically these systems require a CRM or COM administrator to set up a complex series of rules to trigger action items for internal sales and marketing professionals to manually process designing files sending letters sending email campaigns This type of system increases marketers ability to deliver relevant content to relevant individuals at relevant times Key Functions of Marketing Automation In order to effectively aid marketers in fully understanding customers and subsequently developing a strategic marketing plan marketing automation tools MAT are designed to perform three key tasks Development and analysis of marketing campaigns and customers Management of marketing campaigns Appropriate customer data organization and storage Fully developed marketing automation systems provide information across all phases of the marketing process including Demand Generation Lead Management Lead Scoring Lead Nurturing Lead Generation Campaign Analysis Lead Qualification Sales Effectiveness Speak to our team about marketing automation and lead generation techniques for your next campaign at Australia info 3dinteractive

    Original URL path: http://blog.3dinteractive.co.nz/category/lead-generation (2016-04-26)
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  • HOT 100 : email our most active members | 3dinteractive
    and cost effectively reach an engaged and responsive consumer base The package targets GreatSites com au 100 000 most active Australian members based on recency of last click last conversion or last survey update These committed and engaged members take the time to review offers and can be relied upon to share interesting offers with their relevant friends and family As the only targeting used for these campaigns is recency we are able to offer the sends at a discounted price of 5 000 only 50 CPM which has been shown to deliver an excellent ROI for a wide range of advertisers Talk to an Account Manager today Contact 3Di Sydney Active member demographics Talk to an Account Manager today Contact 3Di Sydney Hide Sites This entry was posted on Monday January 20th 2014 at 1 11 pm and is filed under Email Advertising You can follow any responses to this entry through the RSS 2 0 feed Responses are currently closed but you can trackback from your own site Search Search for Categories 3Di News Events 22 3Di Publishers 7 Data List Marketing 5 Display Media 10 Email Advertising 23 Lead Generation 7 Mobile Ads SMS 6 Research Marketing

    Original URL path: http://blog.3dinteractive.co.nz/email-advertising/hot-100 (2016-04-26)
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  • Email Advertising | 3dinteractive
    a customer has added products to their cart but not completed the transaction Reactivate an inactive customer with a discount coupon Reward customers for the first purchase via email with an offer Provide care and maintenance information by email after a purchase You could even send manuals by email so the customer has them in their inbox as well as in the box Send a cross sell promotion Carry out regular customer surveys Build community by using email to connect your users to forums social channels and more Email marketing is science not guesswork It s targeted And it s mobile The technology and techniques are mature the results are measurable and it s cost effective The right offer and creative delivered to an appropriate audience will get results So don t just sit there send Find out how 3Di can help you to get started in Australia in New Zealand Hide Sites Posted in Email Advertising No Comments Email Marketing Equals Dollar Signs Friday January 11th 2013 Welcome to 2013 Over the break we came across this article by Cara Olson of Marketing Land and wanted to share as it will clarify some points for many online marketers Open and click through rates are common metrics used to evaluate the success of email campaigns But we all know that for retailers revenue is what really matters Like every other department in an organization as the new year begins or when your fiscal year ends marketers are requesting and competing for budget As you prepare use the following email revenue metrics to help prove your case Campaign Revenue How much money did you generate on your e commerce site from a particular email send Knowing this requires that your emails are appropriately tagged for your online analytics tool Google Analytics Omniture Core Metrics etc Appropriate tagging is the first step toward accurate reporting of this information and it can be even better if you can also attribute offline sales Obviously some campaigns will have higher revenue than others depending on their objective and call to action However spikes in revenue that can be attributed to a particular email and then be viewed over time are an incredibly valuable proof point for your marketing program Return On Investment ROI Return on investment ROI is the classic baseline marketing metric It s where the rubber meets the road for your efforts That doesn t mean that it s always a straightforward metric however You need to consider all of the relevant factors in the cost of the campaign typically including services and sends and are typically reported as a percentage as follows Formula Campaign revenue generated cost of campaign cost of campaign return 100 ROI For example 100 000 2 500 2 500 39 100 3 900 ROI A 4 000 ROI sounds unreal but for this approach to capturing ROI it can even go higher for something like a set it and forget it triggered campaign For instance an abandoned cart email has a moderate initial cost in setup services but from the point of deployment has only has minimal per send cost ongoing And abandoned carts have an excellent track record for generating revenue Measuring ROI like that can generate some garish numbers You ll have some doubters when you tell the story of your 60 000 ROI even though your math checks out Return On Marketing Investment ROMI It is for these reasons that I prefer to report on the more appropriately termed return on marketing investment ROMI It is important to clarify marketing in the metric name because it typically does not factor in the cost of making the product or any offer discount ROMI can then be reported as a statement such as For every marketing dollar spent we generated X defined as follows Formula Revenue generated cost of the campaign revenue generated for every dollar spent For example 100 000 2 500 40 generated for every 1 spent If you are pulling your weight this metric can be incredibly useful in building a business case for new email integration projects The following graphic depicts all three metrics above Revenue Per Email RPE Need to make the case that your organization should invest in list growth Even if you don t boost your conversion rate list size can be a significant factor in generating of revenue if more people see your messaging more people will convert RPE is calculated as follows Formula Total revenue generated from a campaign Total number of delivered emails For example for a promotional campaign 20 000 1 000 000 0 02 For example for a triggered campaign 11 000 revenue 4 000 emails sent 2 75 As straightforward as you can get this metric tells you how much money you made for every email address you sent to less bounces as depicted visually below For your budget debate purposes you can begin to project how an increase in list size might result in an increase in revenue In the first example for every email delivered your brand made 2 cents regardless of opens or clicks In the above example there are 1 000 000 subscribers on the list You can then infer that if you had grown your list to 1 500 000 subscribers the campaign would have generated an additional 10 000 assuming all engagement metrics remain relatively the same If the brand typically sends eight promotional campaigns a month that is an additional 80 000 You can quickly see why list acquisition should always be a strong focus On the flip side RPE is a good indicator of how much you can spend to gain a subscriber For example if it costs 1 to obtain a new email address and you know on average you generate 0 02 RPE then it will take 50 emails to pay for the acquisition of that subscriber At eight promotional emails a month you are generating a profit from that subscriber after six months

    Original URL path: http://blog.3dinteractive.co.nz/category/email-advertising (2016-04-26)
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