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  • Example eDM Creatives | 3dinteractive
    taken into account when planning creative Hide Sites This entry was posted on Thursday June 24th 2010 at 2 44 pm and is filed under Email Advertising You can follow any responses to this entry through the RSS 2 0 feed You can leave a response or trackback from your own site Search Search for Categories 3Di News Events 22 3Di Publishers 7 Data List Marketing 5 Display Media 10

    Original URL path: http://blog.3dinteractive.co.nz/email-advertising/example-edm-creatives (2016-04-26)
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  • 3dinteractive
    discrepancies exist Impression definitions Publishers count the ad requested and advertisers count the ad displayed Large creatives have long load times resulting in differences in impression counts Latency Any lag in the connection between the ad request and the displaying of the ad can create differences in counts the user may navigate away before seeing the ad or page Network connection and server reliability An ad server may fail briefly not receive a connection or encounter an issue while logging a request resulting in different counts Ad blockers Publishers issue an ad request but the ad is prevented from being displayed by an ad blocker Caching A creative may be cached in the browser or on a proxy server no ad request is seen by the advertiser server which results in impression count differences Trafficking errors An ad tag may be implemented incorrectly so that one ad server is able to see the impressions and clicks while another server doesn t or only receives a subset of the statistics Frequency capping An advertiser s frequency cap could prevent an ad request from being filled which may cause different impression counts Timing differences Ad servers may operate on different time intervals or time zones which results in temporal differences Spam filtering Ad servers may filter out spam impressions and clicks impressions from robots and spiders back to back clicks and other activities These filtering technologies are implemented in different ways some servers may be more or less aggressive in their filtering which results in spam and click count differences Google Analytics vs Adserver As mentioned above different systems measure impressions and clicks differently There is almost always a discrepancy between ad serving and web analytics because they are two different platforms that measure data in different ways In my experience I ve often seen the web analytics report lower numbers than the ad server s numbers Discrepancies are okay if they are consistently inconsistent It helps to know how an ad server is defining a set of data vs your web analytics platform For example a visit may be defined differently by DART clicks vs Omniture visits to an actual web page In this example it would be possible for a user to click on an ad a few times and repeatedly visit your site but the web platform could count this as one visit Here are a couple of reasons why there are discrepancies Ad Servers report clicks that result in a redirect to a web page There is no guarantee that the visitor makes it to the webpage or isn t further redirected The statistics are affected by a user who closes a browser after clicking an ad hijacking toolbars that redirect traffic bots and in some cases an ad server that times out Ad servers accurately measure ad displays and clicks They are not so accurate at telling you how many people visited a website A log analysers reports on pages served by a web server it doesn t see pages served from caching proxies used by ISPs and doesn t see pages served from a browser s cache Log analysers accurately report server activity and nothing else Java script based metrics like Google Analytics Reports accurately if the end user has java script and no software that blocks your tracker 7 15 of computers have this depending on who s metrics you are using Java script based metrics tell you within 7 15 what pages have been viewed Coding errors on the website checking web analytics tags are laborious which means it is easy to miss something You can use this tool to check tags http wasp immeria net Get in touch with our team for more advice on display media and best practice Australia experts 3dinteractive com au New Zealand enquiry 3dinteractive co nz The Performance Network TPN is a premium performance based advertising network offering key benefits to many of Australia s and new Zealand s leading advertisers and publishers TPN offers a wide range of CPC Cost per Click and CPA Cost per Acquisition opportunities across display email links and co registration media placements Advertiser and Publisher opportunities with TPN are available exclusively from 3dinteractive Hide Sites Posted in Display Media No Comments NEW 10 Second Survey April 10th 2011 This month Great Sites via its research offering Great Research launched a new weekly survey the Ten Second Survey The survey asks members of the popular portal short topical or interesting questions resulting in one off polls and surveys which are then published on the site and via social media channels This activity is part of Great Sites ongoing mission to engage with its members in fun and rewarding ways Thousands of members have already taken part in these surveys and polls and are rewarded with extra chances to win Great Sites grand prize of 30 000 and additional monthly prizes The Ten Second Survey can be utilised by advertisers in a range of innovative ways to meet various marketing objectives The only rule is that members should be able to read and answer the question s in around ten seconds Advertiser options are listed below 1 Poll Campaigns Members are invited to answer a short Great Research poll on a question relevant to the advertisers products or services the advertiser then sends their solus EDM campaign to the respondents that answered in a certain way Pricing is typically at a premium CPM rate for each pre qualified member targeted by the main EDM 2 Poll Research Marketers and researchers that want quick answers to specific simple questions can use the Ten Second Survey to ask a general population normalised panel of members the questions of interest Its a fast and simple way to get insights into what the people of Australia think about a particular issue Pricing is typically on a per respondent basis cost per interview 3 Link Bait Content Generation In the world of SEO search engine optimisation links are highly

    Original URL path: http://blog.3dinteractive.co.nz/page/6 (2016-04-26)
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  • 3dinteractive
    members across b2b and b2c Personal the direct nature of email delivered straight into the consumer s inbox allows a powerful opportunity for brands to build a one to one 1 1 relationship with current and perspective customers The simple use of addressing the message with the recipient s first name is a great way to start building this relationship This is made possible via basic HTML coding within the email creative pulling information off the database E g Dear member firstname Impactful and responsive 100 share of voice is the term used by media planners buyers Email is a advertising opportunity with no clutter Direct into a consumer s inbox 100 share of voice full page add targeted and anticipated recipients generates high responses Below are some industry response rates by medium Display medium Average Response Rates Banner ads website 0 05 Direct Mail 3rd party list 1 0 Direct Mail in house list 1 5 Email in house list 2 0 Email 3rd party non incentivised 5 0 Email 3rd party incentivised 15 0 Source Email and banner estimates via tracking technology utilised by 3di DREAM mail Epsilon TPN for publishers OpenX Direct mail based on customer input Timely broadcasting an email can be timed to generate the highest response Technology allows the choice of time of day and day of week for each campaign broadcast The recommendation for highest response when broadcasting a campaign is based on generic consumer behaviour for the target audience Across the board Tuesday at 11am yields the highest Reponses Monday is normally jammed with admin that needs specific attention but it is also well know for sickies and long weekends 11am because generally people have got through deleting of overnight unwanted emails and chats about the night before and are well into their working day Response rates for emails opened are measured by the minutes second with 60 of all responses received within the first 24hrs Friday afternoons are perfect for competitions as most people are so anticipating the weekend they will respond to anything and complete a lot of details in entry forms Social we track a very high Like share with a friend element of majority of email campaigns due to the tight targeting and offer relevance members will share with friends We have experienced as high as 20 pass along rates for campaigns with these views as a bonus to marketers courtesy of happy members We recommend the inclusion of links to facebook as standard within email campaigns allowing members to Like and post to friends the offer they have just received Cost effective and environmentally friendly it has dawned on me that this key benefit is the last on the list however by no means should be last in fact a key decision in all marketing planning is cost effectiveness Compared to traditional direct marketing Mailing email rains supreme on the carbon footprint No mass printing no envelops no stuffing no mailing house and no stamps required Email campaigns do come at a cost but truly a fraction of DM campaigns 3di has been at the forefront of email sales since 2000 offering clients access to AU s premium permission databases Start a conversation with one of our experts and we will be able to discuss your requirements and create a highly responsive campaign for your next media campaign By Mark Halstead Head of Media 3dinteractive Follow linkedin com in markhalstead Hide Sites Posted in Display Media Email Advertising No Comments VidMail The next generation video marketing tool February 25th 2011 Below is an example of one of our recent Vidmail campaigns for Movie Extra Don Draper the biggest ad man and ladies man in the business As Don makes the plays in the boardroom and the bedroom he struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels Don t miss this provocative drama series revealing the lives of the ruthlessly competitive men and women of Madison Avenue advertising in the 1960s Video Email 101 s What is VidMail Vidmail marketing is a commonly used name for the streaming of dynamic content in the body of an email to communicate a consistent interactive message to a target market Vidmail eliminates the need for large attachments when dealing with rich media and can be streamed direct to the user What are the benefits Simple Vidmail is a simple way of communicating action packed or detailed information to your audience by streaming direct it also eliminates the need for heavy and annoying downloads Engaging Hold your consumer s attention for longer a recent Horowitz Associates report Broadband Content and Service indicates there is a strong trend that viewers are willing to watch longer video content as long as it s interesting Stop thinking in terms of TV ad spots for your advertising Entertain and inform viewers about your products or services and get them involved with interactive content alongside your video Dynamic Why send a boring standard email when you can send rich media full of interactivity With dynamic content you have the opportunity to provide a dialogue with users The ability to increase the depth of your message adds another dimension to your content Brand exposure Expand your brand experience from that of just copy and images let your user truly experience your brand proposition through video along with features such as sound animation and effects What does it mean for the Marketing Mix Coupled with the ability to drive direct response and gather deep insight into performance video is taking a powerful new role in the marketing mix Case in point We ve been working with dozens of local publishers who have incorporated video into their standard 300 250 display ad packages In our case here at Global Video Tech our standard is a 640 X 480 large format video with extremely high quality no downloading and never pauses to buffer Let your prospects REALLY see what you

    Original URL path: http://blog.3dinteractive.co.nz/page/7 (2016-04-26)
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  • 3dinteractive
    Great New Zealand Survey 3dinteractive is thrilled to announce Jenny Jones as the latest win ner of their 15 000 prize draw Drawn on Friday 9th July 2010 Jenny was stunned when she first received the news from Jill Freeman Business Development Director of 3di Jenny Manager of the Pt Chevalier Bowling Club said I ve always said you ve got to be in to win and I was certainly stunned when I found out it was me It couldn t have come at a better time and I thank The Great NZ Survey for allowing me to be a part of it all To see Jenny s interview please click here After moving to New Zealand shores in January 2010 The Great New Zealand Survey has grown from strength to strength with over 150 000 opt in active members Since launching nearly four years ago The Great New Zealand survey has given away more than 250 000 in prizes Whether you are a Market Research company looking for a partner to help you with panellists for spe cific research projects or are simply looking to send targeted direct marketing campaigns then The Great New Zealand Survey can help Jenny Manager of the Pt Chevalier Bowling Club said I ve always said you ve got to be in to win and I was certainly stunned when I found out it was me It couldn t have come at a better time and I thank The Great NZ Survey for allowing me to be a part of it all To see Jenny s interview please click here http www youtube com watch v ZWh4Gua3xhw After moving to New Zealand shores in January 2010 The Great New Zealand Survey has grown from strength to strength with over 150 000 opt in active

    Original URL path: http://blog.3dinteractive.co.nz/page/8 (2016-04-26)
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  • 3dinteractive
    creative that converts Email clients like Gmail and Outlook do have a number of restriction on what HTML they will support and this needs to be taken into account when planning creative Hide Sites Posted in Email Advertising No Comments Search Search for Categories 3Di News Events 22 3Di Publishers 7 Data List Marketing 5 Display Media 10 Email Advertising 23 Lead Generation 7 Mobile Ads SMS 6 Research Marketing

    Original URL path: http://blog.3dinteractive.co.nz/page/9 (2016-04-26)
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