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  • TPN Leads | 3dinteractive
    and find warmer leads somehow for our telesales team which would deliver better results and also help us reduce staff costs We began integrating 3Di s TPN Leads product into our outbound call centre process early in 2012 and have not looked back Our overall conversion to sale ratio has increased by more than 50 by using TPN Leads The best part about the service we have received from 3Di is the fact that we deal with one account manager who knows his stuff and is truly passionate about helping us to achieve our results Our account manager has gone out of his way many times to help us with tight timeframes and changes that needed to be made in a hurry We also appreciated the help and ideas that were put forward to us when we were looking to enhance our lead generation with 3Di s expertise The advice we received was always honest and reliable I would recommend using the services of 3Di as they have a broad spectrum of digital marketing and lead generation services to tap into They have their finger on the pulse and they are very helpful and knowledgeable Best of all the value

    Original URL path: http://blog.3dinteractive.co.nz/tag/tpn-leads (2016-04-26)
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  • IAB: Monthly Unique Browsers Measure No Longer Reliable Metric But Daily is OK | 3dinteractive
    metric is being retired the Average Daily UB metric may still be used as the IAB Measurement Council has determined that the active online population in Australia is aligned with the Average Daily UB numbers In conducting its review the Measurement Council found that while the Monthly Unique Browsers inflation is most noticeable at a Market Aggregate level the top five Publishers in Nielsen s Market Intelligence MI often have a greater number of Monthly Unique Browsers than total Australian Active Online universe of 16 1 million people an impossible and implausible amount Source IAB press release IAB say the reason behind this is because The massive growth in Monthly Unique Browsers from just over 25 million in 2005 to 90 million in 2012 Clearly such a user level is not possible in a country with a total population of just over 22 million people and with recent estimates of the Australian Active Online Universe being just over 16 million However pleasingly it can be noted that the Average Daily Unique Browsers is both at a level below that of the population and reflecting a plausible growth In 2000 the main locations for accessing the internet were home and or work using a PC or laptop People typically used one browser on each machine so if a person accessed from home and from work they would generate 2 browsers cookies In 2012 we now have on average 1 4 laptops per household and 1 7 desktops 90 of people have accessed the internet from home with 57 of people having accessed from work However now in addition to home and work we also see that 55 of the online population have accessed from a mobile 20 from a tablet 18 from a games console and 11 from a TV Sources ownership from Nielsen CMV usage from Nielsen online consumer report 4 Further to this a user typically doesn t generate just one cookie per device Instead they often generate multiple cookies particularly as users now tend to have more than one browser and are tending to clear out their browsers more frequently which generates new cookies The nett effect is that a single user now typically generates many cookies across multiple devices and browsers and the longer the time period the more the cookie duplication happens which is why Monthly Unique Browsers are affected more than Average Daily Unique Browsers The research found that in 2000 the main locations for accessing the internet were home and or work using a PC or laptop People typically used one browser on each machine so if a person accessed from home and from work they would generate 2 browsers cookies The research found that in 2000 the main locations for accessing the internet were home and or work using a PC or laptop People typically used one browser on each machine so if a person accessed from home and from work they would generate 2 browsers cookies However in 2012 we now have

    Original URL path: http://blog.3dinteractive.co.nz/site-advertising/iab-monthly-unique-browsers-measure-no-longer-reliable-metric-but-daily-is-ok (2016-04-26)
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  • Display Media | 3dinteractive
    will advertise around to reach them Consider two important aspects QUALITY AND LENGTH The quality and length of video content will affect how receptive a consumer is to advertising in the same way as TV or written web pages With online video the higher the quality or the longer the clip the more receptive a consumer will be to advertising Think about what you want to achieve short ads or different formats can be effective for your particular objectives What types of video are consumers engaging with The below tables show what types of video people watch why they watch it and how they watch it It is categorised as three types of video content called snippets boutique and programmes and film Why are they watching it How are they watching it Quality Obviously advertising around higher quality professionally produced boutique programme and film content will come at a premium cost because they have greater brand association and a large number of people from certain demographics will return regularly People that choose to watch high quality content will be more receptive to advertising For instance if someone chooses to watch a professionally produced episode of Lost on Channel 4 s website they will be more receptive to an advert break at the beginning middle and end of the programme largely because they are used to it on TV Equally if it s the world premiere of the latest music video from the Kings of Leon or Lady Gaga people will be more willing to sit through a short advert to watch it If someone clicks to watch a home made clip on YouTube they may be less likely to accept lengthy advertising beforehand because it doesn t seem worth the wait You will be able to judge quality based on your own knowledge of the content and on information provided by publishers and agencies Length On the internet very short video content clips of usually 1 3 minutes is extremely popular forming the bulk of video consumed Advertising around this short form content must be approached differently to long form content programmes usually 15 60 minutes Like quality you will be able to find out more information from publishers and agencies Rules to consider for length Come back to see the next instalment in the series 2 Video with other media Hide Sites Posted in Display Media No Comments Product Focus Performance Display Wednesday August 24th 2011 What is it TPN is a true performance network CPC CPA providing access to a diverse network of quality Australian websites The response rates are maximised by presenting the right ad to the right user at the right time using the latest ad targeting and optimisation technology enhanced by unique user data analysis TPN offers a range of campaigns types and can accommodate a range of rates The Performance Network TPN is a true performance network CPC CPA providing access to a diverse network of quality Australian websites The response rates are maximised by presenting the right ad to the right user at the right time using the latest ad targeting and optimisation technology enhanced by unique user data analysis TPN offers a range of campaigns types and can accommodate a range of rates How It Works Types of Campaigns Targeted Utilising advanced targeting options they are delivered as fast as possible against a specific target audience and take precedence over all campaign types Branding Creative is primarily brand focused and call to action is less obvious Click Through Rates CTR are lower than normal direct response performance campaign 0 05 They are delivered evenly over the campaign period High Priority HP Used when a defined budget needs to be spread over a defined campaign period These are often used to promote a wider campaign or specific promotion Take priority after Targeted Branding as inventory forecasting is used to ensure they are delivered within the campaign period Low Priority LP Can be placed at any rate and compete with each other in an eCPM based auction and determines which campaign gets the majority of available spare inventory each hour Effective Cost Per Thousand Ad Impressions eCPM is affected by the Cost per Click CPC or Cost per Acquisition CPA rate paid and the Click Through Rate CTR or Conversion Rate CR Delivery of these campaigns cannot be guaranteed Get in touch with the 3di team for more info about Performance Display and pricing options 3dinteractive exclusively represent The Performance Network TPN in Australia and New Zealand www tpn com au Hide Sites Posted in Display Media No Comments Google Buys Admeld Thursday June 9th 2011 AdMeld an advertising optimization platform for publishers has been acquired by Google for around 400 million according to multiple sources The company which launched in 2007 has raised just 30 million in venture capital from Foundry Group Spark Capital Norwest Venture Partners and Time Warner Investments This is a sweet comeback for CEO Michael Barrett As I noted in our first post about AdMeld in 2009 Barrett was fired from News Corp in 2008 when the division that owned MySpace failed to meet a 1 billion revenue target Most sources we spoke with at the time said he was the fall guy for an unrealistic revenue target to begin with set by News Corp s Rupert Murdoch in a previous earnings call Hide Sites Posted in Display Media No Comments Why do adserver and web analytics stats differ so much Monday May 9th 2011 As long as there are different measuring systems there will always be different figures The key however is understanding why there are differences and at what point the differences become unacceptable The below reasons and discrepancies should give you a bench mark to compare to and possibly set up some business rules that say you are willing to accept the following margin of difference however anything over needs to be reviewed Adserver vs Adserver If you are a media buyer you are well aware that a website or networks impressions and clicks are higher than your adserver The difference normally ranges between 10 to 20 The more adservers there are in the process the higher the discrepancy For instance if the advertiser servers their banners through double click and books the campaign on a network the network is run on another adserver like OpenX and the network then puts the banners on websites who use either their own systems or DFP or Atlas you start getting very far removed from the original impressions So in the above example you could be as far out as 30 Below are a couple of reasons why those discrepancies exist Impression definitions Publishers count the ad requested and advertisers count the ad displayed Large creatives have long load times resulting in differences in impression counts Latency Any lag in the connection between the ad request and the displaying of the ad can create differences in counts the user may navigate away before seeing the ad or page Network connection and server reliability An ad server may fail briefly not receive a connection or encounter an issue while logging a request resulting in different counts Ad blockers Publishers issue an ad request but the ad is prevented from being displayed by an ad blocker Caching A creative may be cached in the browser or on a proxy server no ad request is seen by the advertiser server which results in impression count differences Trafficking errors An ad tag may be implemented incorrectly so that one ad server is able to see the impressions and clicks while another server doesn t or only receives a subset of the statistics Frequency capping An advertiser s frequency cap could prevent an ad request from being filled which may cause different impression counts Timing differences Ad servers may operate on different time intervals or time zones which results in temporal differences Spam filtering Ad servers may filter out spam impressions and clicks impressions from robots and spiders back to back clicks and other activities These filtering technologies are implemented in different ways some servers may be more or less aggressive in their filtering which results in spam and click count differences Google Analytics vs Adserver As mentioned above different systems measure impressions and clicks differently There is almost always a discrepancy between ad serving and web analytics because they are two different platforms that measure data in different ways In my experience I ve often seen the web analytics report lower numbers than the ad server s numbers Discrepancies are okay if they are consistently inconsistent It helps to know how an ad server is defining a set of data vs your web analytics platform For example a visit may be defined differently by DART clicks vs Omniture visits to an actual web page In this example it would be possible for a user to click on an ad a few times and repeatedly visit your site but the web platform could count this as one visit Here are a couple of reasons why there are discrepancies Ad Servers report clicks that result in a redirect to a web page There is no guarantee that the visitor makes it to the webpage or isn t further redirected The statistics are affected by a user who closes a browser after clicking an ad hijacking toolbars that redirect traffic bots and in some cases an ad server that times out Ad servers accurately measure ad displays and clicks They are not so accurate at telling you how many people visited a website A log analysers reports on pages served by a web server it doesn t see pages served from caching proxies used by ISPs and doesn t see pages served from a browser s cache Log analysers accurately report server activity and nothing else Java script based metrics like Google Analytics Reports accurately if the end user has java script and no software that blocks your tracker 7 15 of computers have this depending on who s metrics you are using Java script based metrics tell you within 7 15 what pages have been viewed Coding errors on the website checking web analytics tags are laborious which means it is easy to miss something You can use this tool to check tags http wasp immeria net We decided to post this article written by the Head of The Performance Network Jaysen Juplessis as we found clients were asking us the common question Why do adserver and web analytics stats differ so much As long as there are different measuring systems there will always be different figures The key however is understanding why there are differences and at what point the differences become unacceptable The below reasons and discrepancies should give you a bench mark to compare to and possibly set up some business rules that say you are willing to accept the following margin of difference however anything over needs to be reviewed Adserver vs Adserver If you are a media buyer you are well aware that a website or networks impressions and clicks are higher than your adserver The difference normally ranges between 10 to 20 The more adservers there are in the process the higher the discrepancy For instance if the advertiser servers their banners through double click and books the campaign on a network the network is run on another adserver like OpenX and the network then puts the banners on websites who use either their own systems or DFP or Atlas you start getting very far removed from the original impressions So in the above example you could be as far out as 30 Below are a couple of reasons why those discrepancies exist Impression definitions Publishers count the ad requested and advertisers count the ad displayed Large creatives have long load times resulting in differences in impression counts Latency Any lag in the connection between the ad request and the displaying of the ad can create differences in counts the user may navigate away before seeing the ad or page Network connection and server reliability An ad server may fail briefly not receive a connection or encounter an issue while logging a request resulting in different counts Ad blockers Publishers issue an ad request but the ad is prevented from being displayed by an ad blocker Caching A creative may be cached in the browser or on a proxy server no ad request is seen by the advertiser server which results in impression count differences Trafficking errors An ad tag may be implemented incorrectly so that one ad server is able to see the impressions and clicks while another server doesn t or only receives a subset of the statistics Frequency capping An advertiser s frequency cap could prevent an ad request from being filled which may cause different impression counts Timing differences Ad servers may operate on different time intervals or time zones which results in temporal differences Spam filtering Ad servers may filter out spam impressions and clicks impressions from robots and spiders back to back clicks and other activities These filtering technologies are implemented in different ways some servers may be more or less aggressive in their filtering which results in spam and click count differences Google Analytics vs Adserver As mentioned above different systems measure impressions and clicks differently There is almost always a discrepancy between ad serving and web analytics because they are two different platforms that measure data in different ways In my experience I ve often seen the web analytics report lower numbers than the ad server s numbers Discrepancies are okay if they are consistently inconsistent It helps to know how an ad server is defining a set of data vs your web analytics platform For example a visit may be defined differently by DART clicks vs Omniture visits to an actual web page In this example it would be possible for a user to click on an ad a few times and repeatedly visit your site but the web platform could count this as one visit Here are a couple of reasons why there are discrepancies Ad Servers report clicks that result in a redirect to a web page There is no guarantee that the visitor makes it to the webpage or isn t further redirected The statistics are affected by a user who closes a browser after clicking an ad hijacking toolbars that redirect traffic bots and in some cases an ad server that times out Ad servers accurately measure ad displays and clicks They are not so accurate at telling you how many people visited a website A log analysers reports on pages served by a web server it doesn t see pages served from caching proxies used by ISPs and doesn t see pages served from a browser s cache Log analysers accurately report server activity and nothing else Java script based metrics like Google Analytics Reports accurately if the end user has java script and no software that blocks your tracker 7 15 of computers have this depending on who s metrics you are using Java script based metrics tell you within 7 15 what pages have been viewed Coding errors on the website checking web analytics tags are laborious which means it is easy to miss something You can use this tool to check tags http wasp immeria net Get in touch with our team for more advice on display media and best practice Australia experts 3dinteractive com au New Zealand enquiry 3dinteractive co nz The Performance Network TPN is a premium performance based advertising network offering key benefits to many of Australia s and new Zealand s leading advertisers and publishers TPN offers a wide range of CPC Cost per Click and CPA Cost per Acquisition opportunities across display email links and co registration media placements Advertiser and Publisher opportunities with TPN are available exclusively from 3dinteractive Hide Sites Posted in Display Media No Comments Demand for email increases in line with growth of digital advertising for 2011 Wednesday March 9th 2011 The growth of digital advertising is estimated to continue to throughout 2011 industry forecasts have advertising within display media set to grow at between 15 18 year year to a level of 800M for 2011 This is supported by the recently released estimates for the Future of Digital Advertising by PWC IAB predicting Digital and TV free to air will be on parity at 3 8billion in 2014 Demand for targeted media is at an all time high but as the options for targeting improve for larger publishers they continue to struggle to offer true targeting Website publishers are often left with technology driven targeting promises to try to sell to advertisers Technology that analysis masses of user data to try to deliver targeted banner advertisements based on users browsing history behaviour or against the very minimum details user may have completed as a member registration process This is VERY basic targeting when do you remember a banner ad that is relevant to your interest For as long as there has been the internet there has been email advertising In fact since the beginning of connectivity email remains as the most popular activity across all internet users yes bigger than Search More than 90 of Internet users between 18 and 72 said they send and receive email making it the top online activity just ahead of search engines The number of marketing emails sent by U S retailers and wholesalers this year will hit 158 billion and grow 63 to 258 billion in 2013 Forrester s c o emailstatcentre com 2011 Currently demand for email advertising is far outstripping banner advertising and we put this down to emails targeting capabilities but targeting is not emails only benefit Below are listed the key benefits of email as a advertising media Targeted Media a stand out benefit when compared to banner advertising Members join a database completing details in relevant to themselves The most

    Original URL path: http://blog.3dinteractive.co.nz/category/site-advertising (2016-04-26)
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  • ADMA Announces New Privacy Laws | 3dinteractive
    a new statement that clarifies that DM is permitted within certain parameters Reduced the requirement to include opt out notices in all marketing communications Limited the need to offer customers the ability to engage under a pseudonym Reconfigured the requirements on overseas transfer of data Extended the period of time that companies will be given to comply from 9 months to 15 months Starting 24 March 2013 Although ADMA is pleased that the immediate issues facing marketers and advertisers were addressed it considers that in general the law is out of touch and out of date and will become an increasing hindrance as we continue to move to a data driven digital economy Also there are still concerns with how the law will be interpreted and enforced The remaining concerns include The new definition of personal information could result in the Privacy Act now applying to information that is currently not considered personal For example certain information collected through cookies and types of Big Data The new rules require marketing communications to include an opt out notice including to existing customers in all cases where the marketer has used data collected from a third party This could include for example where a marketer has appended data to a customer database extracted customer information from a social media site or used behavioural data from a third party site Fines of up to 1 1m apply and it remains unclear whether this is calculated on a per incident or per record basis ADMA will be drafting guidelines for marketers and advertisers to clarify the new law and assist with compliance and will also produce a webinar series and education course to assist businesses interpret the provisions and how they apply to traditional channels online social media and mobile For more information please

    Original URL path: http://blog.3dinteractive.co.nz/company-news/adma-announces-new-privacy-laws (2016-04-26)
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  • 3Di Publishers | 3dinteractive
    fully engaged with the advertisers video This promotes recall and recognition of the advertisers message Once the question is answered the member can then be redirected to the advertisers site or an entry form for the advertisers own promotion Co registration can also be added at this point to automatically pass the users contact information onto the advertisers which requires an opt in question to be asked by the advertiser To find out more about Watch Win contact 3di Example campaign below Hide Sites Posted in 3Di News Events 3Di Publishers Video Advertising No Comments Q Ltd launches Great Sites Thursday March 10th 2011 Today our parent company Q Ltd has launched a brand new membership website www greatsites com au the first step in the development of a comprehensive online membership portal which will feature an enhanced and expanded offering for members and advertisers Great Sites is an expansion of Q Ltd s original The Great Australian Survey and for it s 500 000 members The new portal will continue to reveal a range of new features over the coming months Members visiting the site will have access to competitions offers shopping entertainment and research surveys There will be more prizes and a focus on social media integration and engagement with and between members Jon Ostler CEO of Q Ltd s digital asset development division QEDigital said We have seen many rapid changes over the last three years with an increasing number of membership based sites playing in our space as well as the increased use of social media one day deals and group buying sites by our members We intend to respond to these changes to further position ourselves as leaders within the media space Great Sites will offer improved options for advertisers including enhanced marketing data verification and quality controls more members to target higher response rates and additional contemporary advertising options including advanced targeting co registration and various research services The new portal is based on a NET CMS content management system and CRM customer relationship management platform which will support rapid development of new capabilities in response to rapidly evolving member requirements and online behaviours Q Ltd has also launched versions of GreatSites in the UK and New Zealand which will be available for advertising affiliate and research opportunities from the 3di team contact us for more information on 1300 806 986 or experts 3dinteractive com au www greatsites com au www greatsites co nz www greatsites co uk Hide Sites Posted in 3Di News Events 3Di Publishers Data List Marketing Email Advertising No Comments The Great Survey Sites Prize Winners Announced Thursday July 29th 2010 3Di exclusively represents The Great Survey Sites one of the regions best known and most popular permission email lists with over 500 000 members The Great Survey Sites have just drawn the latest winners in Austalia 30 000 New Zealand 15 000 and UK 5 000 Checkout the New Zealand Press Release below including a YouTube interview with the

    Original URL path: http://blog.3dinteractive.co.nz/category/sites (2016-04-26)
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  • Mobile Ads & SMS | 3dinteractive
    ad formats including SMS mobile web and mobile applications The full survey is available to IABNZ members According to the IABNZ Mobile Advertising Council MAC smartphone penetration is currently 30 up from 13 in 2010 and expecting to reach 50 early next year Says Alisa Higgins IABNZ GM While there are over 5 million mobile phone subscribers in NZ the survey shows that income is currently a factor in smartphone ownership However as smartphone handsets and data plans come down in price we will see this becoming less of a factor in defining the market The top daily activity on a smartphone is sending text messages followed by accessing the internet and checking emails Using apps is number four on the list which means advertisers need to understand the importance of creating mobile optimised websites New Zealand Smartphone Survey Key Highlights 49 of smartphone owners are using an Android operating system vs 38 using iPhone although this could change rapidly now Telecom are also selling the iPhone 30 of smartphone users are comfortable having ads on their phones Majority have between 1 10 apps downloaded on their phones but only use 3 5 on a daily basis 63 of kiwi s are simultaneously using their smartphones and watching TV2 Justine Chevin head of digital 3DI believes the high number of consumers multi tasking while using other media opens up a number of opportunities for advertisers Says Chevin Including mobile as part of an integrated advertising campaign not only extends a brands reach but you can easily create compelling ads with multiple calls to action across all mobile ad formats including SMS mobile web and mobile applications The full survey is available to IABNZ members A new survey released by IAB New Zealand and 3Di provides some insights into how kiwis are using their smartphones According to the IABNZ Mobile Advertising Council MAC smartphone penetration is currently 30 up from 13 in 2010 and expecting to reach 50 early next year Says Alisa Higgins IABNZ GM While there are over 5 million mobile phone subscribers in NZ the survey shows that income is currently a factor in smartphone ownership However as smartphone handsets and data plans come down in price we will see this becoming less of a factor in defining the market The top daily activity on a smartphone is sending text messages followed by accessing the internet and checking emails Using apps is number four on the list which means advertisers need to understand the importance of creating mobile optimised websites New Zealand Smartphone Survey Key Highlights 49 of smartphone owners are using an Android operating system vs 38 using iPhone although this could change rapidly now Telecom are also selling the iPhone 30 of smartphone users are comfortable having ads on their phones Majority have between 1 10 apps downloaded on their phones but only use 3 5 on a daily basis 63 of kiwi s are simultaneously using their smartphones and watching TV2 Justine Chevin Head of

    Original URL path: http://blog.3dinteractive.co.nz/category/mobile-advertising (2016-04-26)
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  • Research Marketing | 3dinteractive
    that members should be able to read and answer the question s in around ten seconds Advertiser options are listed below 1 Poll Campaigns Members are invited to answer a short Great Research poll on a question relevant to the advertisers products or services the advertiser then sends their solus EDM campaign to the respondents that answered in a certain way Pricing is typically at a premium CPM rate for each pre qualified member targeted by the main EDM 2 Poll Research Marketers and researchers that want quick answers to specific simple questions can use the Ten Second Survey to ask a general population normalised panel of members the questions of interest Its a fast and simple way to get insights into what the people of Australia think about a particular issue Pricing is typically on a per respondent basis cost per interview 3 Link Bait Content Generation In the world of SEO search engine optimisation links are highly prized as they increase an advertisers sites search engine rankings for desirable keywords One popular method for generating links is to product interesting and topical articles and blog posts that other sites and blog link to This viral form of marketing is effective but requires great content The Ten Second Survey is one way of quickly generating content that can be published and blogged Results are broken down by key demographic groups offering additional insights and opertunities to generate catchy headlines Pricing is normally a fixed price 1 000 respondents is recommend To find out more about these options contact 3di Examples of invites and survey below Hide Sites Posted in Email Advertising Research Marketing No Comments Great Research is Hard to Find Wednesday March 30th 2011 Great Research exclusive to 3di operates a research panel across Australia New Zealand and the UK with over 350 000 active members in 2010 AU 170 000 NZ 126 000 UK 54 000 The panel is used by market researchers to carryout comprehensive research projects Online Sample Great Research sends out emails to a target group of its members profile and invites them to participate in the research project normally an online survey run by the market researcher A wide range of projects can be accommodated and the exact structure of each research project is devised in consultation with the Great Research Manager Prize draws are used as an incentive Pricing is normally on a CPM cost per invitation or Cost per interview CPI basis Monitors These are on going research projects run at regular sample intervals to help the market research monitor metrics relating to their client over time Metrics can include things like brand awareness and purchase preference Monthly monitors are typical with a small sample group of members across defined demographics responding to each sample Normally the number and constitution of each sample is specified by the researcher Prize draws are used as an incentive Pricing normally on a cost per sample and cost per interview basis with a 12 month

    Original URL path: http://blog.3dinteractive.co.nz/category/online-market-research (2016-04-26)
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  • Social Media | 3dinteractive
    brand might see published content in the less noisy space but only if the brand is strategic about what they push out Plain old status updates won t be enough Brands who aren t judicious and smart will likely end up relegated to the ticker where it will be harder to be seen Noyes warns For those with the ability to harness this data and marry it with creative and interactive campaigns targeting and engaging users via this somewhere untamed medium has just become a little bit easier While there are undoubtedly a number of privacy debates on the horizon the next year will prove interesting as we see the real marketing potential this development offers as it takes shape Other updates to Facebook s social graph too look set to offer brands a huge amount of scope to engage more deeply with consumers In due course users will be able to go far beyond liking a brand or its content So for example we ll begin to see that Tom is drinking at Starbucks or Lisa is shopping at ASOS Soon developers will be able to turn any verb into a button says Simon Quance head of Sixth Sense social media Some have predicted potentially unwelcome over sharing to follow with yet more trivial information showing up in newsfeeds However marketers may be able to manage this function carefully and foster an increased sense of proximity to a brand or amplify its values using the right term That said long term consistency in the use of any term adopted will be key so changes should be considered carefully One of the biggest opportunities for brands on Facebook in the immediate future could lie in the development of integrated apps According to Noyes Spotify and Nike are already creating apps

    Original URL path: http://blog.3dinteractive.co.nz/category/social-media-ads (2016-04-26)
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