archive-nz.com » NZ » 3 » 3DINTERACTIVE.CO.NZ

Total: 77

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Video Advertising | 3dinteractive
    Site portal are invited to view the advertisers video via site promotions and email After they view the TVC or video members are rewarded with entries into Great Sites grand prize of 30 000 The incentive can be further extended via the advertiers own prize or promotion if they wish The member watches a video for a defined period time before a question is displayed about the content of the video The format and function of these questions is flexible and can be customised in a number of ways to ensure the member is fully engaged with the advertisers video This promotes recall and recognition of the advertisers message Once the question is answered the member can then be redirected to the advertisers site or an entry form for the advertisers own promotion Co registration can also be added at this point to automatically pass the users contact information onto the advertisers which requires an opt in question to be asked by the advertiser To find out more about Watch Win contact 3di Example campaign below Hide Sites Posted in 3Di News Events 3Di Publishers Video Advertising No Comments Search Search for Categories 3Di News Events 22 3Di Publishers 7

    Original URL path: http://blog.3dinteractive.co.nz/category/video-advertising (2016-04-26)
    Open archived version from archive


  • 3dinteractive
    more receptive to an advert break at the beginning middle and end of the programme largely because they are used to it on TV Equally if it s the world premiere of the latest music video from the Kings of Leon or Lady Gaga people will be more willing to sit through a short advert to watch it If someone clicks to watch a home made clip on YouTube they may be less likely to accept lengthy advertising beforehand because it doesn t seem worth the wait You will be able to judge quality based on your own knowledge of the content and on information provided by publishers and agencies Length On the internet very short video content clips of usually 1 3 minutes is extremely popular forming the bulk of video consumed Advertising around this short form content must be approached differently to long form content programmes usually 15 60 minutes Like quality you will be able to find out more information from publishers and agencies Rules to consider for length Come back to see the next instalment in the series 2 Video with other media Hide Sites Posted in Display Media No Comments What s Hot TPN Leads October 31st 2011 TPN Leads is a proven comprehensive lead generation service encompassing unique media marketing services and technology TPN Leads generates a constant stream of prequalified warm new business leads TPNs flexible toolkit allows it to meet the requirements of a wide range of clients and industries whether B2C or B2B Our expert team can advise on which solution is right for you TPN Leads is suitable for any company looking to generate demand and drive new business TPN Leads can be used to generate Email sales leads Email newsletter registrations Prospect Engagement lead nurturing Tele sales leads Postal Direct Marketing leads All these leads are prequalified and opt in they have positively chosen to engage with you TPN Co reg Network One of the most popular media options TPN provides is Co registration Co reg involves asking known users if they would like to be contacted by an advertiser about a specific offer or product If they opt in then their details are automatically sent from the website displaying the ad to the 3rd party advertiser TPN manages a network of Co reg partners supported by TPNs unique co reg ad server TPN is delivering tens of thousands of sales leads and registrations every month Advertisers simply pay per lead typically between 2 00 and 15 00 depending on the type of lead required TPN Lead Nurturing System Co reg is very popular with telesales and DM marketers However we have found that many other marketers are missing out on the opportunities offered by co reg as they do not have a system or team to follow up with all the leads it generates each day TPN has developed a solution to this problem with its Lead Nurturing System Lead Nurturing is a form of Marketing Automation where the system delivers a series of email communications to the prospect depending on a predefined schedule It can also send messages based on specific trigger events These communications can be used to automatically engage with prospects to further prequalify them and to even convert them online Online Reporting capabilities also allow the hottest leads to be identified and followed up Through its partners TPN can provide expert communication strategy creative design and email copy writing Typical communication strategies include Simple download link delivered via email Simple welcome email and subscription to a regular e newsletter Sequence of emails welcome checkout Blog Facebook Twitter and an Offer Sequence of improving offers until online conversion occurs Sequence of product feature highlights Sequence of case studies Sequence of useful tips Full free e learning course These are normally delivered over a period of days or weeks To further extend engagement trigger events can be configured For example by capturing the prospect s date of birth individual birthday offers can be automatically sent Or downloads can be used to trigger an automatic follow up after a defined number of days TPN Performance Media Although Co reg is a powerful and popular marketing tool which offers a guaranteed cost per lead it is best suited to a long term ongoing campaign designed to deliver a constant stream of leads at a moderate rate As there is often a need to increase the volume of leads over a specific period or simply to generate as many leads as possible as fast as possible we find a lot of co reg clients also augment their co reg campaign with performance media campaigns These are purchased on a Cost Per Click basis typically paying 1 00 to 3 00 per click or 3 CPM TPN operates extensive Email and Display performance networks offering marketers instant access to a flood of new business leads TPN Lead Capture Score System When buying traffic to drive lead generation one of the most critical factors is the prospect capture system used to turn clicks into qualified leads Again we found that many clients did not have a sufficiently effective lead capture approach and so we have developed a range of solutions to maximise conversion rates and hence the campaigns Return on Investment TPN offers an advanced lead capture form system which supports lead scoring based on answers given as well as live feeds to 3 rd party CRM systems like SalesForce and the TPN Lead Nurturing System This intelligent form system can also be enhanced by commissioning a new Landing page or running an online promotion 3di can arrange both of these from our market leading partners Complementary Services Landing Page Design Our partners are experts in persuasion architecture and usability designing landing pages offering unrivalled conversion rates A dedicated campaign or product landing page will always outperform a standard website page as it can be designed with conversion optimisation at its heart and typically has a single minded focus on conversion

    Original URL path: http://blog.3dinteractive.co.nz/page/3 (2016-04-26)
    Open archived version from archive

  • 3Di / IAB NZ Survey Shows 56 % of Kiwis Plan to Shop Online for Christmas | 3dinteractive
    Source IABNZ 3DI Comparison shopping is becoming more common with 14 using their mobile phone to compare products with other retailers before purchase Alisa Higgins general manager of the Interactive Advertising Bureau says more and more comparison shopping is being done while the consumer is in the shop The internet has always been a great research tool and now we carry it around with us while we shop With smartphone penetration at 41 and estimating to grow to 50 early next year mobile devices are changing the way consumers interact with retailers New Zealanders use both local and international websites although 28 surveyed said they would stay local choosing to shop on websites like Trade Me While many might worry we will end up with last years recycled gifts Craig Jordon Head of Marketplace for Trade Me says It s great to see so many Kiwis have Trade Me top of mind as they get cracking on their Christmas shopping From an ecommerce point of view we ve been well positioned as Kiwis have moved more and more of their purchasing online to take advantage of benefits such as increased convenience choice functionality and attractive pricing New goods is a major focus for us at present and with more than a million brand new items onsite it s clear to see we re not just a garage sale anymore Recent research from Lassoo Media shows that New Zealand websites are regarded as extremely secure for online purchasing with 80 saying they feel comfortable using them for shopping However buying from overseas sites is less favoured with only 36 saying they re happy to do so while 28 weren t comfortable at all The IAB 3DI survey also found that one third have already started their online Christmas shopping with the

    Original URL path: http://blog.3dinteractive.co.nz/company-news/3di-iab-nz-survey-shows-56-of-kiwis-plan-to-shop-online-for-christmas (2016-04-26)
    Open archived version from archive

  • Christmas Shopping | 3dinteractive
    multiple touchpoints and start their online campaigns early Laura Maxwell Hansen IABNZ Chair general manager of Yahoo New Zealand I buy my Christmas Presents Online Because Source IABNZ 3DI Comparison shopping is becoming more common with 14 using their mobile phone to compare products with other retailers before purchase Alisa Higgins general manager of the Interactive Advertising Bureau says more and more comparison shopping is being done while the consumer is in the shop The internet has always been a great research tool and now we carry it around with us while we shop With smartphone penetration at 41 and estimating to grow to 50 early next year mobile devices are changing the way consumers interact with retailers New Zealanders use both local and international websites although 28 surveyed said they would stay local choosing to shop on websites like Trade Me While many might worry we will end up with last years recycled gifts Craig Jordon Head of Marketplace for Trade Me says It s great to see so many Kiwis have Trade Me top of mind as they get cracking on their Christmas shopping From an ecommerce point of view we ve been well positioned as Kiwis have moved more and more of their purchasing online to take advantage of benefits such as increased convenience choice functionality and attractive pricing New goods is a major focus for us at present and with more than a million brand new items onsite it s clear to see we re not just a garage sale anymore Recent research from Lassoo Media shows that New Zealand websites are regarded as extremely secure for online purchasing with 80 saying they feel comfortable using them for shopping However buying from overseas sites is less favoured with only 36 saying they re happy to do

    Original URL path: http://blog.3dinteractive.co.nz/tag/christmas-shopping (2016-04-26)
    Open archived version from archive

  • Great Sites – Quality Research Panel Audited | 3dinteractive
    Zealand sites delivered honest and accurate responses to a range of questions in a survey structured to detect low quality paternalist responses Australia Overall Accuracy Score 94 86 New Zealand Accuracy Score 95 50 The survey tested Thought Consistency opposing statements are presented for agreement disagreement Answer Consistency asking the same question in different ways Top Box responses checking people are not just ticking the top answer Speeders checking speed of survey completion is normal Great Sites members complete a range of quality controls during and post signup and complete a full detailed profile and interest survey Great Sites offers researchers a trusted panel More Information 3Di Research Services Australia 1300 806 986 or Email New Zealand 09 920 1755 or Email Hide Sites This entry was posted on Friday November 30th 2012 at 8 59 am and is filed under Research Marketing You can follow any responses to this entry through the RSS 2 0 feed You can leave a response or trackback from your own site Search Search for Categories 3Di News Events 22 3Di Publishers 7 Data List Marketing 5 Display Media 10 Email Advertising 23 Lead Generation 7 Mobile Ads SMS 6 Research Marketing 10 Social

    Original URL path: http://blog.3dinteractive.co.nz/online-market-research/great-sites-quality-research-panel-audited (2016-04-26)
    Open archived version from archive

  • Great Research is Hard to Find | 3dinteractive
    is not possible to obtain enough responses from all the demographic groups required by the study Great Research is then called in to help complete the research project by filling in the gaps We send research invitations to the missing demographics A fast turnaround is available to meet the most urgent requests Prize draws are used as an incentive Pricing is normally on a CPM cost per invitation basis Hosted Interviews Surveys For researchers and direct clients who are interested in a complete outsourced survey Great Research offers a hosted survey solution where an online survey is created based on questions supplied by the client and invitations sent out to a group of members The survey results are supplied in an excel spreadsheet along with the demographic profile of each respondent Prize draws are used as an incentive Pricing is normally on a cost per interview basis question writing available on request The 10 Second Survey Every week Great Research sends its members a topical or point of interest poll or survey The intention is to engage with members in a light hearted but interesting way and to generate stats that can be used to generate catchy public opinion headlines and article The results are published on the Great Research site but publishing rights are also given to sponsors who use the catchy headlines and articles as link bait on their own sites to support their SEO link building strategy Link baiting is normal managed by First Rate the search marketing agency in the Q Ltd group Q Ltd also owns Great Research Prize draws are used as an incentive Pricing is per 10 second survey runs for 1 week includes email invites Panel Building Via its partner www TPN com au Great Research offers panel and fieldwork providers the ability to build and recruit for panels TPN offers a comprehensive performance based Lead Generation service that uses multiple channels to drive panel joins Incentives are usually handled by the client Pricing is normally per panel recruit CPA Focus Group Invites Researchers that are interested in speaking to a select group of people can use Great Research to recruit for their focus groups Our panel have agreed to be contacted by email phone and SMS meaning we can invite and remind them of upcoming focus groups they have signed up for We can target on postal code Pricing is normally on a cost per invitation CPM or Cost per interview CPI basis Free Sample Giveaways IHUT or in home usage tests Fast moving consumer goods or researchers that are interested in feedback from consumers on consumables send their product to our members and ask them questions after they have used the product Great Research is in a great position to handle these products because we know what kind of products people use lifestyle data and have validated addresses on our members Pricing is normally on a cost per invitation CPM or Cost per interview CPI basis Watch and Answer show

    Original URL path: http://blog.3dinteractive.co.nz/online-market-research/great-research-is-hard-to-find (2016-04-26)
    Open archived version from archive

  • Account Manager – Digital (Auckland) | 3dinteractive
    margin revenue from both new and existing clients is maximised in line with the agreed budgets and targets Ensure the company s brand awareness and reputation is maximised through business development networking professional behaviour and excellent customer service You are Excited and passionate about selling digital advertising solutions specifically email advertising www greatsites co nz performance advertising lead generation www tpn co nz mobile and video advertising A driven performer who can develop creative digital solutions for clients Goal focused and a proven new business achiever in digital sales Highly motivated and able to work autonomously Persistent in communicating value to potential clients and not afraid of pushing back A proven team player with a professional and friendly manner Organised and methodical in a key account approach You have 5 years agency and or direct advertising sales experience encompassing 2 3 years digital sales experience Proven new business sales skills with a track record of meeting or exceeding targets Excellent skills in maximising sales from existing clients Deep industry knowledge and excellent networking skills Existing direct and or agency relationships that you will bring to this role The ability to build rapport with key decision makers Strong communication skills and the ability to learn new concepts quickly Strong analytical thinking Advanced presentation skills High attention to detail Outstanding written and verbal communication skills Tertiary qualifications with good grades a strong plus Company Description 3Di is a trading name of BeyondD a wholly owned subsidiary of leading producer and distributor of television and film content Beyond International ASX BYI BeyondD the digital division consists of digital marketing services digital media sales and digital assets including websites marketing databases and bespoke technology We employ some of Australia and New Zealand s most experienced digital experts not only to provide the region s

    Original URL path: http://blog.3dinteractive.co.nz/company-news/account-manager-digital-auckland (2016-04-26)
    Open archived version from archive

  • Account Manager Job | 3dinteractive
    The package offered will depend on your sales experience and local agency network The key objectives of this role are to Ensure the company s gross margin revenue from both new and existing clients is maximised in line with the agreed budgets and targets Ensure the company s brand awareness and reputation is maximised through business development networking professional behaviour and excellent customer service You are Excited and passionate about selling digital advertising solutions specifically email advertising www greatsites co nz performance advertising lead generation www tpn co nz mobile and video advertising A driven performer who can develop creative digital solutions for clients Goal focused and a proven new business achiever in digital sales Highly motivated and able to work autonomously Persistent in communicating value to potential clients and not afraid of pushing back A proven team player with a professional and friendly manner Organised and methodical in a key account approach You have 5 years agency and or direct advertising sales experience encompassing 2 3 years digital sales experience Proven new business sales skills with a track record of meeting or exceeding targets Excellent skills in maximising sales from existing clients Deep industry knowledge and excellent networking skills Existing direct and or agency relationships that you will bring to this role The ability to build rapport with key decision makers Strong communication skills and the ability to learn new concepts quickly Strong analytical thinking Advanced presentation skills High attention to detail Outstanding written and verbal communication skills Tertiary qualifications with good grades a strong plus Company Description 3Di is a trading name of BeyondD a wholly owned subsidiary of leading producer and distributor of television and film content Beyond International ASX BYI BeyondD the digital division consists of digital marketing services digital media sales and digital assets including

    Original URL path: http://blog.3dinteractive.co.nz/tag/account-manager-job (2016-04-26)
    Open archived version from archive