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  • Online Channels for Direct Marketers (ADMA) | 3dinteractive
    Rate Optimisation Presentation PDF Hide Sites This entry was posted on Wednesday July 28th 2010 at 4 25 pm and is filed under 3Di News Events Data List Marketing Email Advertising You can follow any responses to this entry through the RSS 2 0 feed You can leave a response or trackback from your own site Search Search for Categories 3Di News Events 22 3Di Publishers 7 Data List Marketing

    Original URL path: http://blog.3dinteractive.co.nz/company-news/online-channels-for-the-direct-marketer-adma-2010-presentation (2016-04-26)
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  • What’s Hot: TPN Leads | 3dinteractive
    popular with telesales and DM marketers However we have found that many other marketers are missing out on the opportunities offered by co reg as they do not have a system or team to follow up with all the leads it generates each day TPN has developed a solution to this problem with its Lead Nurturing System Lead Nurturing is a form of Marketing Automation where the system delivers a series of email communications to the prospect depending on a predefined schedule It can also send messages based on specific trigger events These communications can be used to automatically engage with prospects to further prequalify them and to even convert them online Online Reporting capabilities also allow the hottest leads to be identified and followed up Through its partners TPN can provide expert communication strategy creative design and email copy writing Typical communication strategies include Simple download link delivered via email Simple welcome email and subscription to a regular e newsletter Sequence of emails welcome checkout Blog Facebook Twitter and an Offer Sequence of improving offers until online conversion occurs Sequence of product feature highlights Sequence of case studies Sequence of useful tips Full free e learning course These are normally delivered over a period of days or weeks To further extend engagement trigger events can be configured For example by capturing the prospect s date of birth individual birthday offers can be automatically sent Or downloads can be used to trigger an automatic follow up after a defined number of days TPN Performance Media Although Co reg is a powerful and popular marketing tool which offers a guaranteed cost per lead it is best suited to a long term ongoing campaign designed to deliver a constant stream of leads at a moderate rate As there is often a need to increase the volume of leads over a specific period or simply to generate as many leads as possible as fast as possible we find a lot of co reg clients also augment their co reg campaign with performance media campaigns These are purchased on a Cost Per Click basis typically paying 1 00 to 3 00 per click or 3 CPM TPN operates extensive Email and Display performance networks offering marketers instant access to a flood of new business leads TPN Lead Capture Score System When buying traffic to drive lead generation one of the most critical factors is the prospect capture system used to turn clicks into qualified leads Again we found that many clients did not have a sufficiently effective lead capture approach and so we have developed a range of solutions to maximise conversion rates and hence the campaigns Return on Investment TPN offers an advanced lead capture form system which supports lead scoring based on answers given as well as live feeds to 3 rd party CRM systems like SalesForce and the TPN Lead Nurturing System This intelligent form system can also be enhanced by commissioning a new Landing page or running an online promotion

    Original URL path: http://blog.3dinteractive.co.nz/lead-generation/whats-hot-tpn-leads (2016-04-26)
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  • Marketing automation… so what is it? | 3dinteractive
    targeted response and the development of a nurturing program specifically targeted towards their interest and vertical market Due to its interactive nature this has been described as Marketing Automation 2 0 Marketing Automation has a focus on lead generation with targeted marketing programs to drive awareness and interest in a company s products and or services and nurture leads from first interest through to sale Commonly used in business to business B2B business to government B2G or longer sales cycle business to consumer B2C sales cycles Marketing Automation involves multiple areas of marketing and is really the marriage of email marketing technology coupled with a structured sales process as delineated by a CRM program Advanced Workflow Automation encompasses automation of internal marketing processes These includes budgeting and planning workflow and approvals the marketing calendar internal collaboration digital asset creation and management and essentially everything that supports the operational efficiency of the internal marketing function Typically these systems require a CRM or COM administrator to set up a complex series of rules to trigger action items for internal sales and marketing professionals to manually process designing files sending letters sending email campaigns This type of system increases marketers ability to deliver relevant content to relevant individuals at relevant times Key Functions of Marketing Automation In order to effectively aid marketers in fully understanding customers and subsequently developing a strategic marketing plan marketing automation tools MAT are designed to perform three key tasks Development and analysis of marketing campaigns and customers Management of marketing campaigns Appropriate customer data organization and storage Fully developed marketing automation systems provide information across all phases of the marketing process including Demand Generation Lead Management Lead Scoring Lead Nurturing Lead Generation Campaign Analysis Lead Qualification Sales Effectiveness Speak to our team about marketing automation and lead generation

    Original URL path: http://blog.3dinteractive.co.nz/lead-generation/marketing-automation-so-what-is-it (2016-04-26)
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  • TPN launches co-registration option | 3dinteractive
    more advertisers adding this additional component into their marketing mix as the resulting increase in the advertisers return on investment is significant Advertisers are only paying for actual leads they receive rather than paying per ad impression or per click Mr Du Plessis said One of the most frequently asked questions we get from publishers is how can they make more money from their site Co reg is a great solution as publishers can earn money on a variety of offers being made on their site and the consumer does not even leave their website Mr Du Plessis said It is often difficult for many publishers to offer co registration to their advertisers owing to the amount of technical development and campaign management involved to ensure that the information gathered is verified as well as not a duplicated lead already held by the advertiser TPN has created an ad platform that manages this whole process as well as offers real time reporting All a publisher needs to do is copy and paste some code on a page and the network will do the rest With co registration a relationship is formed between a website publisher and advertiser where the advertiser can use the consumer information provided to the publisher to communicate directly with the consumer once they give their permission As consumers have specifically chosen which offers they are interested in before an advertiser can contact them it means the consumer expects to be contacted they are genuinely interested in learning more and the advertiser therefore has a higher chance of achieving a conversion or sale TPN are offering co reg campaigns across a range of premium Australian and New Zealand websites and are looking to expand this in 2011 Leads can include email phone or postal data 3dinteractive is

    Original URL path: http://blog.3dinteractive.co.nz/lead-generation/tpn-launches-co-registration-option (2016-04-26)
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  • Digital Promotions…5 Common Mistakes | 3dinteractive
    tried and tested There is no reason for you to start from scratch this is an easy way to make many of the most common mistakes Similarly if you hire a team to run the promotions and they re excited to create a new site or program that hasn t been used before you may get some innovative ideas but you ll end up paying them for trial and error Inject that energy into exciting creative but make sure the technical side of the campaign can run like clock work Mistake 3 Too many barriers to entry If you compare digital promotions to traditional competitions when people had to cut out a coupon fill it in buy a stamp and post the entry you ll understand how much easier the digital age is We like things to be easy so by adding barriers of entry for instance asking customers to purchase 20 of your product to make them eligible for entry it s just too much hard work Even including a game of skill like making entrants write in 25 words or less why they deserve to win the major prize automatically cuts a large number of possible entrants from your competition Not only do you lose the people who can t be bothered to write an entry there are also those who just believe someone will do a better job so they don t bother trying The best advice is to remove as many entry barriers as possible and open up the promotion to as many people as possible Mistake 4 Offer prizes customers don t want It s like giving your dad socks for Xmas If you re running a competition on a men s razor packet you re not going to have the winning prize as a luxury spa treatment as this is not really going to interest your target audience If the prize is totally irrelevant to your customer you re going to find it very difficult to get people to enter The other mistake is not making the prize attractive enough or big enough to make it worth the customer s time to enter This mistake could be in the form of spending 5 000 on prizes compared to doing an underwritten promotion for a 1 million lucky dip at the same cost Mistake 5 Not storing data securely With so many options now days for people to enter competitions and sign up for mailing lists consumers are becoming savvy about where they share their personal details If you re not storing your entrant data securely you could be one step away from breaking privacy laws and seriously annoying your customers who suddenly end up with unsolicited marketing materials If you don t have a way of storing sensitive data securely you increase the risk of data loss or manipulation which can damage your business credibility Do it right the first time and treat your entrants personal information with the utmost respect Speak to the

    Original URL path: http://blog.3dinteractive.co.nz/lead-generation/where-businesses-go-wrong-with-digital-promotions-5-common-mistakes (2016-04-26)
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  • Email Advertising | 3dinteractive
    Q Ltd has launched a brand new membership website www greatsites com au the first step in the development of a comprehensive online membership portal which will feature an enhanced and expanded offering for members and advertisers Great Sites is an expansion of Q Ltd s original The Great Australian Survey and for it s 500 000 members The new portal will continue to reveal a range of new features over the coming months Members visiting the site will have access to competitions offers shopping entertainment and research surveys There will be more prizes and a focus on social media integration and engagement with and between members Jon Ostler CEO of Q Ltd s digital asset development division QEDigital said We have seen many rapid changes over the last three years with an increasing number of membership based sites playing in our space as well as the increased use of social media one day deals and group buying sites by our members We intend to respond to these changes to further position ourselves as leaders within the media space Great Sites will offer improved options for advertisers including enhanced marketing data verification and quality controls more members to target higher response rates and additional contemporary advertising options including advanced targeting co registration and various research services The new portal is based on a NET CMS content management system and CRM customer relationship management platform which will support rapid development of new capabilities in response to rapidly evolving member requirements and online behaviours Q Ltd has also launched versions of GreatSites in the UK and New Zealand which will be available for advertising affiliate and research opportunities from the 3di team contact us for more information on 1300 806 986 or experts 3dinteractive com au www greatsites com au www greatsites co nz www greatsites co uk Hide Sites Posted in 3Di News Events 3Di Publishers Data List Marketing Email Advertising No Comments Demand for email increases in line with growth of digital advertising for 2011 Wednesday March 9th 2011 The growth of digital advertising is estimated to continue to throughout 2011 industry forecasts have advertising within display media set to grow at between 15 18 year year to a level of 800M for 2011 This is supported by the recently released estimates for the Future of Digital Advertising by PWC IAB predicting Digital and TV free to air will be on parity at 3 8billion in 2014 Demand for targeted media is at an all time high but as the options for targeting improve for larger publishers they continue to struggle to offer true targeting Website publishers are often left with technology driven targeting promises to try to sell to advertisers Technology that analysis masses of user data to try to deliver targeted banner advertisements based on users browsing history behaviour or against the very minimum details user may have completed as a member registration process This is VERY basic targeting when do you remember a banner ad that is relevant to your interest For as long as there has been the internet there has been email advertising In fact since the beginning of connectivity email remains as the most popular activity across all internet users yes bigger than Search More than 90 of Internet users between 18 and 72 said they send and receive email making it the top online activity just ahead of search engines The number of marketing emails sent by U S retailers and wholesalers this year will hit 158 billion and grow 63 to 258 billion in 2013 Forrester s c o emailstatcentre com 2011 Currently demand for email advertising is far outstripping banner advertising and we put this down to emails targeting capabilities but targeting is not emails only benefit Below are listed the key benefits of email as a advertising media Targeted Media a stand out benefit when compared to banner advertising Members join a database completing details in relevant to themselves The most basic information captured is Name Sex Age and location More detailed databases are asking up to 200 profile questions on consumer behaviour what they are interests The best part is that consumers a granting their Permission to use this data to receive relevant offers This rich information allows marketers the ability to send campaigns to a highly targeted member who is anticipating receiving offers Permission Marketing is an emerging marketing term on the verge of becoming mainstream Consumers grant their permission to receive information based on the details they have entered during a registration process The Spam Act 2003 requires consumer permission to be granted for email marketing Once permission is granted communication is anticipated by the consumer and as a result campaigns consistently achieve very high response rates Permission is a form of Pull Marketing Pull marketing next to search marketing permission marketing is the only other true form of Pull marketing Consumers have a desire for information on their interests and offers based on their profile targeted offers Permission reduces clutter to consumers marketers should be respecting the consumer s request permission and moving from Push marketing to Pull Marketing Stop shouting to try to be heard listen as there are captive audiences wanting information in their require timing and at their personal volume levels What is to be received and how often Reach and usage email is the most widely used application on the internet 90 of all people accessing the internet have an email account 35 of people surveyed checked their emails as one of the first activities each morning 45 check their email at least 3 times per day and 70 have multiple email addresses Email is a big part of everyday life Email for marketing has mass reach possibilities 3di s email network provides access to over 5 2 million permisssioned members across b2b and b2c Personal the direct nature of email delivered straight into the consumer s inbox allows a powerful opportunity for brands to build a one to one 1 1

    Original URL path: http://blog.3dinteractive.co.nz/category/email-advertising/page/2 (2016-04-26)
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  • We’ve just launched Great Daily Deals! | 3dinteractive
    single site Great Daily Deals also automatically categorises deals allowing members to cut through the clutter and only view the deals most relevant to them Mr Ostler continued As an experienced email and database marketing company we understand the importance of targeting and relevancy for both the user and the advertiser and so we wanted to offer a deals service that incorporated the best targeting in the business Deals are not only pulled from mainstream sites such as Groupon Living Social Cudo Spreets GrabOne and TreatMe but also from the more niche deal providers like Eco Daily that are starting to spring up We want to offer our members the best and most valuable service possible while helping deal and ecommerce sites to expose their offers to the widest possible audience We will continue to enhance the site with features and will continuously seek out the best deals for our members Mr Ostler concluded Already included Groupon Spreets Scoopon Cudo Ez Deals Ouffer Grab One Zizzle JumpOnIt Our Deals Living Social and Eco Daily and we are are growing rapidly Why Daily Deals The Great Sites is an established membership portal with over 500 000 members They are op in and active participants It ensures members only need to visit the one destination to purchase the latest deals in their geographical area or area of interest Members aren t bombarded with hundreds of deals from individual sites Stats 500 000 total members across AU NZ UK Most popular categories holidays dining beauty activities and electronics Nearly half of our 500 000 members have already purchased from deal sites 80 indicated that they would prefer to view all the best deals in one place Services we offer with Great Sites Email advertising Mobile advertising Email phone tele and postal data Co

    Original URL path: http://blog.3dinteractive.co.nz/company-news/weve-just-launched-great-daily-deals (2016-04-26)
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  • 3Di News & Events | 3dinteractive
    position ourselves as leaders within the media space Great Sites will offer improved options for advertisers including enhanced marketing data verification and quality controls more members to target higher response rates and additional contemporary advertising options including advanced targeting co registration and various research services The new portal is based on a NET CMS content management system and CRM customer relationship management platform which will support rapid development of new capabilities in response to rapidly evolving member requirements and online behaviours Q Ltd has also launched versions of GreatSites in the UK and New Zealand which will be available for advertising affiliate and research opportunities from the 3di team contact us for more information on 1300 806 986 or experts 3dinteractive com au www greatsites com au www greatsites co nz www greatsites co uk Hide Sites Posted in 3Di News Events 3Di Publishers Data List Marketing Email Advertising No Comments Digital Promotions Platform Now Available Friday November 12th 2010 Our Parent group Q Ltd has just launched Great Promotions a digital promotions service built around a powerful promotions platform Available through 3Di Australia and New Zealand the Great Promotions platform is designed to add an interactive element to sales promotions and lead generation campaigns by facilitating online games competitions scratch cards instant win and a range of other customer experiences and is a great way to grow your database The platform is designed to help marketing departments and agencies with all aspects of digital promotions including design and build hosting legal and fulfillment campaign management and reporting services If you are thinking of running a digital promotion the more effective medium for promotions get in touch with our team for examples and ideas on how you can make your next promotions stand out In the meantime take a look at some more information about the platform and how it helped Australian icon Weet Bix host a successful online promotion here Great Promotions PDF www GreatPromotions com Hide Sites Posted in 3Di News Events No Comments The Great Survey Sites Prize Winners Announced Thursday July 29th 2010 3Di exclusively represents The Great Survey Sites one of the regions best known and most popular permission email lists with over 500 000 members The Great Survey Sites have just drawn the latest winners in Austalia 30 000 New Zealand 15 000 and UK 5 000 Checkout the New Zealand Press Release below including a YouTube interview with the winner The Great New Zealand Survey 3dinteractive is thrilled to announce Jenny Jones as the latest win ner of their 15 000 prize draw Drawn on Friday 9th July 2010 Jenny was stunned when she first received the news from Jill Freeman Business Development Director of 3di Jenny Manager of the Pt Chevalier Bowling Club said I ve always said you ve got to be in to win and I was certainly stunned when I found out it was me It couldn t have come at a better time and I thank The Great

    Original URL path: http://blog.3dinteractive.co.nz/category/company-news/page/2 (2016-04-26)
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