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  • IAB/3Di Survey: How New Zealanders Are Using Smartphones | 3dinteractive
    while using other media opens up a number of opportunities for advertisers Says Chevin Including mobile as part of an integrated advertising campaign not only extends a brands reach but you can easily create compelling ads with multiple calls to action across all mobile ad formats including SMS mobile web and mobile applications The full survey is available to IABNZ members According to the IABNZ Mobile Advertising Council MAC smartphone penetration is currently 30 up from 13 in 2010 and expecting to reach 50 early next year Says Alisa Higgins IABNZ GM While there are over 5 million mobile phone subscribers in NZ the survey shows that income is currently a factor in smartphone ownership However as smartphone handsets and data plans come down in price we will see this becoming less of a factor in defining the market The top daily activity on a smartphone is sending text messages followed by accessing the internet and checking emails Using apps is number four on the list which means advertisers need to understand the importance of creating mobile optimised websites New Zealand Smartphone Survey Key Highlights 49 of smartphone owners are using an Android operating system vs 38 using iPhone although this could change rapidly now Telecom are also selling the iPhone 30 of smartphone users are comfortable having ads on their phones Majority have between 1 10 apps downloaded on their phones but only use 3 5 on a daily basis 63 of kiwi s are simultaneously using their smartphones and watching TV2 Justine Chevin head of digital 3DI believes the high number of consumers multi tasking while using other media opens up a number of opportunities for advertisers Says Chevin Including mobile as part of an integrated advertising campaign not only extends a brands reach but you can easily create compelling ads with multiple calls to action across all mobile ad formats including SMS mobile web and mobile applications The full survey is available to IABNZ members A new survey released by IAB New Zealand and 3Di provides some insights into how kiwis are using their smartphones According to the IABNZ Mobile Advertising Council MAC smartphone penetration is currently 30 up from 13 in 2010 and expecting to reach 50 early next year Says Alisa Higgins IABNZ GM While there are over 5 million mobile phone subscribers in NZ the survey shows that income is currently a factor in smartphone ownership However as smartphone handsets and data plans come down in price we will see this becoming less of a factor in defining the market The top daily activity on a smartphone is sending text messages followed by accessing the internet and checking emails Using apps is number four on the list which means advertisers need to understand the importance of creating mobile optimised websites New Zealand Smartphone Survey Key Highlights 49 of smartphone owners are using an Android operating system vs 38 using iPhone although this could change rapidly now Telecom are also selling the iPhone 30 of

    Original URL path: http://blog.3dinteractive.co.nz/nz/iab3di-survey-how-new-zealanders-are-using-smartphones (2016-04-26)
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  • Mobile | 3dinteractive
    simultaneously using their smartphones and watching TV2Justine Chevin head of digital 3DI believes the high number of consumers multi tasking while using other media opens up a number of opportunities for advertisers Says Chevin Including mobile as part of an integrated advertising campaign not only extends a brands reach but you can easily create compelling ads with multiple calls to action across all mobile ad formats including SMS mobile web and mobile applications The full survey is available to IABNZ members According to the IABNZ Mobile Advertising Council MAC smartphone penetration is currently 30 up from 13 in 2010 and expecting to reach 50 early next year Says Alisa Higgins IABNZ GM While there are over 5 million mobile phone subscribers in NZ the survey shows that income is currently a factor in smartphone ownership However as smartphone handsets and data plans come down in price we will see this becoming less of a factor in defining the market The top daily activity on a smartphone is sending text messages followed by accessing the internet and checking emails Using apps is number four on the list which means advertisers need to understand the importance of creating mobile optimised websites New Zealand Smartphone Survey Key Highlights 49 of smartphone owners are using an Android operating system vs 38 using iPhone although this could change rapidly now Telecom are also selling the iPhone 30 of smartphone users are comfortable having ads on their phones Majority have between 1 10 apps downloaded on their phones but only use 3 5 on a daily basis 63 of kiwi s are simultaneously using their smartphones and watching TV2 Justine Chevin head of digital 3DI believes the high number of consumers multi tasking while using other media opens up a number of opportunities for advertisers Says Chevin Including mobile as part of an integrated advertising campaign not only extends a brands reach but you can easily create compelling ads with multiple calls to action across all mobile ad formats including SMS mobile web and mobile applications The full survey is available to IABNZ members A new survey released by IAB New Zealand and 3Di provides some insights into how kiwis are using their smartphones According to the IABNZ Mobile Advertising Council MAC smartphone penetration is currently 30 up from 13 in 2010 and expecting to reach 50 early next year Says Alisa Higgins IABNZ GM While there are over 5 million mobile phone subscribers in NZ the survey shows that income is currently a factor in smartphone ownership However as smartphone handsets and data plans come down in price we will see this becoming less of a factor in defining the market The top daily activity on a smartphone is sending text messages followed by accessing the internet and checking emails Using apps is number four on the list which means advertisers need to understand the importance of creating mobile optimised websites New Zealand Smartphone Survey Key Highlights 49 of smartphone owners are using an Android

    Original URL path: http://blog.3dinteractive.co.nz/tag/mobile (2016-04-26)
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  • Smartphones | 3dinteractive
    simultaneously using their smartphones and watching TV2Justine Chevin head of digital 3DI believes the high number of consumers multi tasking while using other media opens up a number of opportunities for advertisers Says Chevin Including mobile as part of an integrated advertising campaign not only extends a brands reach but you can easily create compelling ads with multiple calls to action across all mobile ad formats including SMS mobile web and mobile applications The full survey is available to IABNZ members According to the IABNZ Mobile Advertising Council MAC smartphone penetration is currently 30 up from 13 in 2010 and expecting to reach 50 early next year Says Alisa Higgins IABNZ GM While there are over 5 million mobile phone subscribers in NZ the survey shows that income is currently a factor in smartphone ownership However as smartphone handsets and data plans come down in price we will see this becoming less of a factor in defining the market The top daily activity on a smartphone is sending text messages followed by accessing the internet and checking emails Using apps is number four on the list which means advertisers need to understand the importance of creating mobile optimised websites New Zealand Smartphone Survey Key Highlights 49 of smartphone owners are using an Android operating system vs 38 using iPhone although this could change rapidly now Telecom are also selling the iPhone 30 of smartphone users are comfortable having ads on their phones Majority have between 1 10 apps downloaded on their phones but only use 3 5 on a daily basis 63 of kiwi s are simultaneously using their smartphones and watching TV2 Justine Chevin head of digital 3DI believes the high number of consumers multi tasking while using other media opens up a number of opportunities for advertisers Says Chevin Including mobile as part of an integrated advertising campaign not only extends a brands reach but you can easily create compelling ads with multiple calls to action across all mobile ad formats including SMS mobile web and mobile applications The full survey is available to IABNZ members A new survey released by IAB New Zealand and 3Di provides some insights into how kiwis are using their smartphones According to the IABNZ Mobile Advertising Council MAC smartphone penetration is currently 30 up from 13 in 2010 and expecting to reach 50 early next year Says Alisa Higgins IABNZ GM While there are over 5 million mobile phone subscribers in NZ the survey shows that income is currently a factor in smartphone ownership However as smartphone handsets and data plans come down in price we will see this becoming less of a factor in defining the market The top daily activity on a smartphone is sending text messages followed by accessing the internet and checking emails Using apps is number four on the list which means advertisers need to understand the importance of creating mobile optimised websites New Zealand Smartphone Survey Key Highlights 49 of smartphone owners are using an Android

    Original URL path: http://blog.3dinteractive.co.nz/tag/smartphones (2016-04-26)
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  • Product Focus: TPN Mobile | 3dinteractive
    targeting capabilities allow over 50 filters on more than 300 000 mobile numbers 3di s expert media team sends thousands of permission SMS offers per month while adhering to strict SPAM compliance checks How does it work Why Mobile Advertising Comprehensive targeting capabilities Unparalleled delivery and open rates Instant response Offers sent on the go Targeting Location Age Gender Time Turnaround 3 days Minimum Spend 5 000 Get in touch with the 3di team for more info about Performance Mobile and pricing options 3dinteractive exclusively represent The Performance Network TPN in Australia and New Zealand www tpn com au Hide Sites This entry was posted on Wednesday August 24th 2011 at 3 47 pm and is filed under Mobile Ads SMS You can follow any responses to this entry through the RSS 2 0 feed You can leave a response or trackback from your own site Search Search for Categories 3Di News Events 22 3Di Publishers 7 Data List Marketing 5 Display Media 10 Email Advertising 23 Lead Generation 7 Mobile Ads SMS 6 Research Marketing 10 Social Media 1 Video Advertising 2 Recent Posts New Australian Privacy Principles Be prepared or face tough penalties Not all leads are born

    Original URL path: http://blog.3dinteractive.co.nz/mobile-advertising/product-focus-tpn-mobile (2016-04-26)
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  • Kiwi’s more confident on winning RWC | 3dinteractive
    teams and support was around the 85 mark More people in Australia supported New Zealand than vice versa these could be New Zealanders living in Australia Around 10 of our NZ members responded that they would attend any of the RWC games whereas in Australia this was less than 1 Majority of people AU 43 NZ 65 will follow the event on TV The newspaper was the next most popular medium followed by online and radio When we asked if there should be a limit about players from one country playing for another nation attitudes were similar The majority 55 believes people should only play for their own country with only around 20 thinking players should be allowed to switch teams Fieldwork was conducted between 1 7 July sample size for Australia was n 665 and for New Zealand n 511 Contact us today to ask about online data collection in Australia and New Zealand Totals do not add up to 100 because only top 5 choices are shown in graph Contact us now on NZ 09 920 1755 or info 3dinteractive co nz Hide Sites This entry was posted on Wednesday July 6th 2011 at 11 16 am and

    Original URL path: http://blog.3dinteractive.co.nz/online-market-research/kiwis-more-confident-on-winning-rwc (2016-04-26)
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  • Sons spending big for Mother’s Day | 3dinteractive
    or agree with money can t buy love a kiss will do just fine Contact Great Research today to ask about our polling product Ten Second Survey Hide Sites This entry was posted on Wednesday May 11th 2011 at 3 06 pm and is filed under Research Marketing You can follow any responses to this entry through the RSS 2 0 feed You can leave a response or trackback from

    Original URL path: http://blog.3dinteractive.co.nz/online-market-research/sons-spending-big-for-mother%e2%80%99s-day (2016-04-26)
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  • NEW : 10 Second Survey | 3dinteractive
    can be utilised by advertisers in a range of innovative ways to meet various marketing objectives The only rule is that members should be able to read and answer the question s in around ten seconds Advertiser options are listed below 1 Poll Campaigns Members are invited to answer a short Great Research poll on a question relevant to the advertisers products or services the advertiser then sends their solus EDM campaign to the respondents that answered in a certain way Pricing is typically at a premium CPM rate for each pre qualified member targeted by the main EDM 2 Poll Research Marketers and researchers that want quick answers to specific simple questions can use the Ten Second Survey to ask a general population normalised panel of members the questions of interest Its a fast and simple way to get insights into what the people of Australia think about a particular issue Pricing is typically on a per respondent basis cost per interview 3 Link Bait Content Generation In the world of SEO search engine optimisation links are highly prized as they increase an advertisers sites search engine rankings for desirable keywords One popular method for generating links is to product interesting and topical articles and blog posts that other sites and blog link to This viral form of marketing is effective but requires great content The Ten Second Survey is one way of quickly generating content that can be published and blogged Results are broken down by key demographic groups offering additional insights and opertunities to generate catchy headlines Pricing is normally a fixed price 1 000 respondents is recommend To find out more about these options contact 3di Examples of invites and survey below Hide Sites This entry was posted on Sunday April 10th 2011 at 10 20

    Original URL path: http://blog.3dinteractive.co.nz/email-advertising/new-10-second-survey (2016-04-26)
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  • What’s Hot: The new Facebook and what it means for brands | 3dinteractive
    t be enough Brands who aren t judicious and smart will likely end up relegated to the ticker where it will be harder to be seen Noyes warns For those with the ability to harness this data and marry it with creative and interactive campaigns targeting and engaging users via this somewhere untamed medium has just become a little bit easier While there are undoubtedly a number of privacy debates on the horizon the next year will prove interesting as we see the real marketing potential this development offers as it takes shape Other updates to Facebook s social graph too look set to offer brands a huge amount of scope to engage more deeply with consumers In due course users will be able to go far beyond liking a brand or its content So for example we ll begin to see that Tom is drinking at Starbucks or Lisa is shopping at ASOS Soon developers will be able to turn any verb into a button says Simon Quance head of Sixth Sense social media Some have predicted potentially unwelcome over sharing to follow with yet more trivial information showing up in newsfeeds However marketers may be able to manage this function carefully and foster an increased sense of proximity to a brand or amplify its values using the right term That said long term consistency in the use of any term adopted will be key so changes should be considered carefully One of the biggest opportunities for brands on Facebook in the immediate future could lie in the development of integrated apps According to Noyes Spotify and Nike are already creating apps to fit into users timelines and tickers making it easier for users to share services that their peers are using That s a potential boon for any

    Original URL path: http://blog.3dinteractive.co.nz/social-media-ads/whats-hot-the-new-facebook-and-what-it-means-for-brands (2016-04-26)
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