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  • invino
    Zealand 64 212 890 096 marie invino co nz Invino o ffers adapted marketing services to wineries and small to medium wineries and businesses We bring experienced savvy and pragmatic solutions to your business with the aim of increasing your sales and market presence Invino offers adapted marketing services to small and medium wineries and wine businesses We bring experienced savvy and pragmatic solutions to your business with the aim

    Original URL path: http://www.invino.co.nz/ (2016-05-01)
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  • About — invino
    in the wine industry for seven years I have decided to create Invino to share my experience and knowledge in wine marketing with passionate winemakers and owners focused on producing high quality wines I have graduated with a law degree in 2005 then travelled the world and changed my mind I went to Bordeaux and successfully completed an International MBA in Wine Marketing and Management In 2011 I have obtained the WSET Advanced level Since I have gained an International sales and marketing experience Business to Business and Business to Consumer whilst working for Pernod Ricard NZ as well as multiple family owned wineries in France and New Zealand I worked in sales for a French negociant distributor then moved to New Zealand in 2009 and joined Pernod Ricard in Auckland as a key account manager for the Signé Team I was in charge of implementing sales and marketing programs specialising in the fine wine segment of the industry To complement my corporate background I worked closely with family owned wineries as a Sales and Marketing Manager for François Crochet vineyard in Sancerre France and Obsidian Vineyard on Waiheke Island New Zealand I have managed La Barrique a fine wine

    Original URL path: http://www.invino.co.nz/about-winemarketing/ (2016-05-01)
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  • Services — invino
    Door and Wine Club Having a clear idea of your winery goals and creating a leading strategy are the foundation of your success We develop and implement programs to help your winery increase sales and achieve targets with both Business to Customer and Business to Business activities We believe direct sales through website wine club and cellar door are essential to yield maximum profit to small wineries LIAISON MANAGEMENT WITH

    Original URL path: http://www.invino.co.nz/winemarketing-services/ (2016-05-01)
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  • Contact us — invino
    invino co nz Invino o ffers adapted marketing services to wineries and small to medium wineries and businesses We bring experienced savvy and pragmatic solutions to your business with the aim of increasing your sales and market presence Say Hi

    Original URL path: http://www.invino.co.nz/winemarketing-contact-us/ (2016-05-01)
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  • News — invino
    marketing budget when sales don t match projection instead of increasing the budget to solve the problem Wineries can also choose a more effective method and calculate their marketing budget as percentage of their profits This system works for most marketing programs but the launch of a new products or a brand will require extra investment A common approach used by wine distributors is to set up an amount per case of wine It s very simple but can be difficult to apply for small producers If the volume produced is small the marketing budget will be insufficient A winery that produce number of different wines will find this system unsuited as a high end wine will need bigger investment than a 10 Rose The last option is based on the marketing programs objectives Once you know what your goals are you will develop marketing programs with a strategy to achieve them Each program will then have a budget and cost associated with the execution It becomes then easy to evaluate the cost and return on investment for each program Budgeting marketing can be very difficult for small wineries when the owner is also the sales person and work on the marketing activities while travelling It s however essential to decide on a marketing budget to achieve the winery goals and evaluate the efficiency your strategies Comment 1 Likes I love wines from Loire Valley September 08 2014 Marie Potel Whites from Loire Valley in France are my favorites The Loire Valley stretches from the West side of France near the city of Nantes where a river called La Loire joins the Atlantic Ocean to Sancerre just below Burgundy The river takes its source much further East in the Alps Such a wide region gathers an amazing range of wines with different terroirs climates and grape varieties We start in Sancerre where Sauvignon Blanc is king The link with New Zealand most characteristic wine is always made and some producers like Henri Bourgeois Clos Henri have decided to explore the best of both countries The wines are still very different The soil mostly made of flint chalk marl or and gravel and the continental climate produce a fantastic Sauvignon Blanc either very mineral and lean flint soil or weightier well balanced and fruity chalk The region also produces a Pinot Noir Very elegant fruity mineral and much more approachable than the neighbor Burgundy Menetou Salon and Pouilly Fume are also wine appellations very closed in location and in style to Sancerre Moving toward the West we follow the bank of the Loire River wild and unleashed We reach the heart of Loire Valley and pass through majestic castles and cute little towns Here is produced the famous Vouvray made of Chenin Blanc The soil is now limestone and clay and the climate half way between continental and oceanic The castles I was talking about above are made of specific limestone called Tuffeau and found on the hills near the river

    Original URL path: http://www.invino.co.nz/wineblog-news/ (2016-05-01)
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  • Contact us — invino
    invino co nz Invino o ffers adapted marketing services to wineries and small to medium wineries and businesses We bring experienced savvy and pragmatic solutions to your business with the aim of increasing your sales and market presence Say Hi

    Original URL path: http://www.invino.co.nz/winemarketing-contact-us (2016-05-01)
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  • Winery Virtual Tour — invino
    and small to medium wineries and businesses We bring experienced savvy and pragmatic solutions to your business with the aim of increasing your sales and market presence Winery Virtual Tour May 08 2015 Marie Potel Wine lovers can now take a virtual tour to more than 1 000 Californian wineries Thanks to Google Maps A 360 degrees panoramic tour has been added to the traditional Street View Perfect to plan

    Original URL path: http://www.invino.co.nz/wineblog-news/winery-virtual-tour/15/7/2015 (2016-05-01)
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  • Yoga for Wine Lovers — invino
    096 marie invino co nz Invino o ffers adapted marketing services to wineries and small to medium wineries and businesses We bring experienced savvy and pragmatic solutions to your business with the aim of increasing your sales and market presence Yoga for Wine Lovers January 21 2015 Marie Potel iframe data provider name YouTube https www youtube com watch v oxPuyrfHA3o Comment 0 Likes Newer May 08 2015 Winery Virtual

    Original URL path: http://www.invino.co.nz/wineblog-news/yoga-for-wine-lovers/21/1/2015 (2016-05-01)
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