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  • What is your marketing budget? — invino
    the size of the production and the personal choice of the owner The first option is to set up your marketing budget as a percentage of your revenue In his case the budget is flexible and will fluctuate with the sale volume If sales exceed projection the marketing budget can be revised half way through However this option tends to encourage wineries to reduce their marketing budget when sales don t match projection instead of increasing the budget to solve the problem Wineries can also choose a more effective method and calculate their marketing budget as percentage of their profits This system works for most marketing programs but the launch of a new products or a brand will require extra investment A common approach used by wine distributors is to set up an amount per case of wine It s very simple but can be difficult to apply for small producers If the volume produced is small the marketing budget will be insufficient A winery that produce number of different wines will find this system unsuited as a high end wine will need bigger investment than a 10 Rose The last option is based on the marketing programs objectives Once

    Original URL path: http://www.invino.co.nz/wineblog-news/what-is-your-marketing-budget/10/11/2014 (2016-05-01)
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  • I love wines from Loire Valley... — invino
    The link with New Zealand most characteristic wine is always made and some producers like Henri Bourgeois Clos Henri have decided to explore the best of both countries The wines are still very different The soil mostly made of flint chalk marl or and gravel and the continental climate produce a fantastic Sauvignon Blanc either very mineral and lean flint soil or weightier well balanced and fruity chalk The region also produces a Pinot Noir Very elegant fruity mineral and much more approachable than the neighbor Burgundy Menetou Salon and Pouilly Fume are also wine appellations very closed in location and in style to Sancerre Moving toward the West we follow the bank of the Loire River wild and unleashed We reach the heart of Loire Valley and pass through majestic castles and cute little towns Here is produced the famous Vouvray made of Chenin Blanc The soil is now limestone and clay and the climate half way between continental and oceanic The castles I was talking about above are made of specific limestone called Tuffeau and found on the hills near the river All the tunnels created by the limestone extraction have become the cellar of the many wineries of Vouvray and the surrounding appellations Loire Valley is like a piece of Gruyere with many secret cellars wineries and houses hidden inside the hill Across the river from Vouvray is nested the wine village of Montlouis Sur Loire with a very similar terroir In both appellations the Chenin Blanc is used in all possible ways from sparkling to bone dry medium or dessert wine All long lasting wines with great terroir expression Further West the medieval villages of Chinon and Bourgueil produce wine made of 100 Cabernet Franc The wines are savoury oaky fruity and complex The oaky notes

    Original URL path: http://www.invino.co.nz/wineblog-news/white-wines-from-loire-valley-a-large-spectrum-of-elegant-and-powerful-wines/8/9/2014 (2016-05-01)
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  • A fun promotional video from Paso Robles Wine Country — invino
    co nz Invino o ffers adapted marketing services to wineries and small to medium wineries and businesses We bring experienced savvy and pragmatic solutions to your business with the aim of increasing your sales and market presence A fun promotional video from Paso Robles Wine Country August 07 2014 Marie Potel iframe data provider name YouTube Comment 1 Likes categories wine marketing Newer September 08 2014 I love wines from

    Original URL path: http://www.invino.co.nz/wineblog-news/do-you-need-an-update-on-your-wine-varietals/7/8/2014 (2016-05-01)
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  • News — invino
    We are talking about small artisan wine producers with high cost production on a highly competitive domestic market I am going to oversimplify here but that s roughly how it works Wine distributors are overwhelmed by the number of brands available fine wine retailers are overcrowded by wines from all regions varietals and countries grocery are working on very tight prices and the on premise scene is dominated by contracts between large groups and corporate wine distributors No much room left for our artisan wine producer Smaller wineries need to focus on selling their wines directly to final consumers It gives them control of the distribution and prices and higher margin on sales Keeping in mind that selling direct involves cost as well In California 75 of vineyards have a wine club and these clubs count for 70 of their total sales If you are a small medium winery and you don t have a wine club we need to talk business Comment 2 Likes categories wine marketing tags cellar door wine club marketing for small vineyards Lowburn Central Otago May 28 2014 Marie Potel Deep into the pure Central Otago Cromwell is the town the furthest away from the sea Driving pass Gibbston and Bannockburn we enter the Lowburn sub region where Cromwell and the beautiful lake Dunstan sit Extraordinary scenery and magnificent wines With 8 hectares of vines on a slope running down the lake Duncan Mount Michael vineyard is ideally located This unique terroir with extreme temperatures and mineral rich soil never gets affected by winter frosts Driving up the vineyard you will be welcomed by 2 dogs 4 cats and the friendly owners The cellar door is in the middle of the vines in their living room with a spectacular view on the lake and the

    Original URL path: http://www.invino.co.nz/wineblog-news/?offset=1407391651332 (2016-05-01)
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  • Should small wineries focus on direct sales? — invino
    increasing your sales and market presence Should small wineries focus on direct sales June 22 2014 Marie Potel There are almost 700 wineries in New Zealand a great number for a small amount of wine drinkers 88 of these wineries produce less than 12 500 cases per year We are talking about small artisan wine producers with high cost production on a highly competitive domestic market I am going to oversimplify here but that s roughly how it works Wine distributors are overwhelmed by the number of brands available fine wine retailers are overcrowded by wines from all regions varietals and countries grocery are working on very tight prices and the on premise scene is dominated by contracts between large groups and corporate wine distributors No much room left for our artisan wine producer Smaller wineries need to focus on selling their wines directly to final consumers It gives them control of the distribution and prices and higher margin on sales Keeping in mind that selling direct involves cost as well In California 75 of vineyards have a wine club and these clubs count for 70 of their total sales If you are a small medium winery and you don

    Original URL path: http://www.invino.co.nz/wineblog-news/should-small-wineries-focus-on-direct-sales/22/6/2014 (2016-05-01)
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  • Lowburn Central Otago — invino
    hectares of vines on a slope running down the lake Duncan Mount Michael vineyard is ideally located This unique terroir with extreme temperatures and mineral rich soil never gets affected by winter frosts Driving up the vineyard you will be welcomed by 2 dogs 4 cats and the friendly owners The cellar door is in the middle of the vines in their living room with a spectacular view on the

    Original URL path: http://www.invino.co.nz/wineblog-news/lowburn-central-otago/28/5/2014 (2016-05-01)
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  • How many grapes are you drinking? — invino
    o ffers adapted marketing services to wineries and small to medium wineries and businesses We bring experienced savvy and pragmatic solutions to your business with the aim of increasing your sales and market presence How many grapes are you drinking

    Original URL path: http://www.invino.co.nz/wineblog-news/tsf8tdgvjf0w4ox1lvolo82a2ujuk7 (2016-05-01)
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