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  • Wright Communications - Recipe for a rewarding Easter
    family and friends is at the heart of the things we hold Sacred Mason believes that whether it is the technological advances that were supposed to make us more efficient leaving us more overscheduled overworked and overwrought than ever or the simple fact that we ve all got our heads so buried in our phones and tablets we are missing out on life going on around us there s a greater need than ever take time out for the moments and people who really matter Easter is the perfect time for this With the end of daylight saving it feels like an ideal time for some last of the summer wine moments with those who are most important in our lives With Sacred Hill s new Reserve range freshly launched in the last fortnight Mason is certainly looking to balance his own work life ledger this Easter and is encouraging others to do likewise And of course Easter is not Easter without chomping on some chocolate So what is Mason s recommendation for a decadent Easter indulgence Leave the milk chocolate and marshmallow to the kids Find the best dark chocolate you can egg shaped or otherwise and enjoy with

    Original URL path: http://wrightcommunications.co.nz/news/2015/4/1/recipe-for-a-rewarding-easter.aspx (2016-04-27)
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  • Wright Communications - New premium “Reserve” range from Sacred Hill
    every day a little more special and crafted to reflect the authenticity of Sacred Hill and its vineyards The launch of the Reserve range is an exciting milestone for Sacred Hill and is very much an extension of our long held wine making philosophy he says Since we started Sacred Hill on the Hawke s Bay family farm in the 1980s we ve always been about making wine to share with family and friends That approach struck a chord back then and it still resonates with consumers today Mason says as people become increasingly busy in today s society it is even more important to make the most of those quality moments with friends and family and that s where Sacred Hill Reserve comes in Sacred Hill Senior Winemaker Tony Bish says the Reserve wines are made using fruit harvested from premium blocks in Hawke s Bay and Marlborough and most importantly they are deliciously drinkable The full Sacred Hill Reserve range is Sacred Hill Reserve Marlborough Sauvignon Blanc 2014 Silver Medal Air New Zealand Wine Awards 2014 Sacred Hill Reserve Hawke s Bay Chardonnay 2014 Sacred Hill Reserve Marlborough Pinot Noir 2014 Sacred Hill Reserve Hawke s Bay Merlot Cabernet Sauvignon 2013 Sacred Hill Reserve Hawke s Bay Syrah 2014 Sacred Hill Reserve wines are available at selected supermarkets throughout New Zealand and have a recommended retail price of 24 99 for the range excluding Syrah which is 29 99 To celebrate the launch of the new range Sacred Hill is offering wine lovers the opportunity to Reserve your place at Sacred Hill and take time out amongst the vines with an exclusive Sacred Hill hosted vineyard experience for four including return airfares to Hawke s Bay accommodation and a one off lunch menu designed by Hawke s Bay

    Original URL path: http://wrightcommunications.co.nz/news/2015/4/1/new-premium-%E2%80%9Creserve%E2%80%9D-range-from-sacred-hill.aspx (2016-04-27)
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  • Wright Communications - Consultancy firm opts for sustainable offices
    activities and working towards the Environmental Choice licence had full support of the company s leadership We were already engaging in sustainable practices but wanted to take the next step of formalising our activities and seeking external validation that we were doing the best we can for the environment The Board of Tonkin Taylor and our local management team gave us their full support They believe that Environmental Choice New Zealand sets high standards for environmentally preferable products and services We wanted a rigorous process that would give us the reassurance and confidence that we had taken all the possible steps to meet the highest environmental standard she says We looked at areas such as our energy consumption waste generated company vehicle policies and staff commuting behaviours We also changed our procurement policies for purchasing products including cleaning products and now have a formal process in place of collecting data to better understand our environmental impact The 380 square metre building located in Hamilton s CBD houses 18 staff Mrs Ferry says the staff response was great and one surprising outcome was the boost in team morale We were able to involve staff in the preparation of the application which resulted in staff sharing innovative ideas They began to consider their choices at home their purchasing choices and whether their daily commute impacted the environment The process was equally about self awareness as well as informed decision making Casey Giberson Tonkin Taylor s Hamilton Operations Manager says I am excited by the enthusiasm that the Hamilton Team has shown towards gaining the ECNZ licence I am confident that this achievement and our ongoing commitment to being a sustainable business will set us apart in the market place Robin Taylor Environmental Choice New Zealand ECNZ General Manager says consumers and staff

    Original URL path: http://wrightcommunications.co.nz/news/2015/3/5/consultancy-firm-opts-for-sustainable-offices.aspx (2016-04-27)
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  • Wright Communications - KEA announces Royal Reed as newest board director
    a New Zealander and am passionate about Aoteroa and demonstrating to the world what a small innovative nation can do with the right international connections Reed says Reed has successfully assisted numerous Chinese businesses to make the move to New Zealand and has substantial business acumen in forming a public presence in the Chinese and New Zealand community advisory role at Prestige Lawyers Reed also contributes to legal television and radio forums having recently appeared on Taiwan Outlook and is heavily involved in the opportunities the film and television amendment to New Zealand and China s Free Trade Agreement opens Relations between New Zealand and China have never been closer and it makes sense for an organisation such as Kea to ensure there are opportunities for everyday people to take advantage of this relationship through the connections Kea enables in its massive digital community Reed was awarded the Highly Commended Award for Community Service in Law in the New Zealand Law Awards 2012 Recently her firm was nominated for the Boutique Law Firm of the Year Award which recognises Prestige Lawyer s outstanding client service and advisory talents Kea s CEO and Global Board Member Craig Donaldson proudly welcomes Reed into the Kea family and believes her appointment will foster continued growth and expansion to the organisation Having worked with Kea across its China strategy for several years we re excited for Royal to bring her wealth of NZ China relations expertise to Kea s board Donaldson says As a long time friend of NZ and self described Chiwi Royal s experience and cross cultural insight will help drive Kea s vision of strengthening all connections between New Zealand and China China is of strategic importance to New Zealand and an area of priority for Kea Having experienced substantial growth

    Original URL path: http://wrightcommunications.co.nz/news/2015/2/20/kea-announces-royal-reed-as-newest-board-director.aspx (2016-04-27)
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  • Wright Communications - Blue Star Direct launched
    Blue Star small medium businesses and private print buyers in New Zealand and the Pacific Islands Prices are displayed as users select their print options Rose O Brien Marketing Manager of Blue Star Group says The message we are getting is that people want choice and this applies in any sector Blue Star Direct provides a choice of print technologies including offset ultimate indigo premium digital digital standard digital toner wide format inkjet Also offered is a range of print papers to choose from The customer can browse and compare pricing on combinations before deciding for themselves what is best for their budget and intended product use Blue Star Direct users choose their print specifications load their artwork and pay by credit card The job is then produced by the Blue Star production business best suited technologically and geographically Once the print file has been uploaded an instant online proof is generated From there the customer can choose to proceed to checkout and only at that point will they be required to log in says Rose O Brien Blue Star Direct currently offers high end print in 9 different categories Each job is manufactured to the same exact standards that

    Original URL path: http://wrightcommunications.co.nz/news/2015/2/17/blue-star-direct-launched.aspx (2016-04-27)
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  • Wright Communications - Delicious duo from Sacred Hill
    resulted in an Orange Label Chardonnay and Pinot Noir that punch well above their weight and won t break the bank They are well worth taking time out to savour Sacred Hill senior winemaker Tony Bish says these new releases represent two of Sacred Hill s most popular varietals from an amazing vintage The 2014 vintage is another for lovers of Chardonnay and Pinot Noir to relish as good as if not better than 2013 Bish says He describes the fruit for the Orange Label Chardonnay which comes from Sacred Hill s iconic Riflemans vineyard in Hawke s Bay as sublime in 2014 with fruit intensity He says the 2014 Pinot Noir shows the benefits of a warm dry Marlborough spring and summer and an early harvest when fruit flavour and acid balance were at their finest Both wines were gently handled to preserve fruit intensity and develop texture enhanced by a fine French oak influence Bish says the supple texture of both these wines makes them deliciously approachable now but the quality of the vintage means they will continue to improve over the next 2 3 years Sacred Hill Orange Label Hawke s Bay Chardonnay 2014 Golden straw colour with green hues An enticing aroma of ripe citrus rind fresh vanilla baked peach and toasty oak nuances The palate is rich and seamless with fleshy ripe stone fruit characters and nutty oak complexity leading to a lingering suave finish with a citrus zest aftertaste Food Match Barbecued prawns with lashings of garlic butter Sacred Hill Orange Label Marlborough Pinot Noir 2014 A lustrous colour of dark garnet red The complex aromas draw you in with dark red fruits a mosaic of savoury notes and hints of roasted meats mingling with black cherry The palate is richly layered with ripe

    Original URL path: http://wrightcommunications.co.nz/news/2015/2/11/delicious-duo-from-sacred-hill.aspx (2016-04-27)
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  • Wright Communications - Young Kiwis admit to unauthorised streaming and downloads
    TV 77 pay TV 50 accessing TV programmes online is common place for most The survey tells us the 69 watch TV on demand but the next most popular online TV sources are unauthorised streaming and downloading A significant 44 of those surveyed admit to unauthorised streaming with 15 citing this as their main source of TV programmes More than a quarter 27 are into unauthorised downloading of TV programmes Authorised streaming 11 and downloading 10 are far less popular which shows that many of our young New Zealanders are bypassing the likes of iTunes in favour of less legitimate sources Mr Willis says The story is similar when it comes to movies While 83 of those surveyed go to the cinema significant numbers are streaming 36 or downloading 31 unauthorised material More than half of those who admit to unauthorised downloads 17 say that is their main source of films which is not far behind those who list the cinema is their main source 24 Online channels are popular for music as well You can see why the bargain bins are full of CDs when almost two thirds 58 of those surveyed said they had not bought one in the past year You Tube is an almost universally popular source for listening to music with 87 of those surveyed saying they use it followed by their personal music collections 81 Spotify has also made an impact with 43 of young Kiwis surveyed using that source When it comes to using technology to communicate with family and friends the survey revealed that text messaging is almost three times as popular as the traditional voice call amongst youth in this country It is the most popular communication method for 46 of those surveyed compared to just 16 who prefer a voice

    Original URL path: http://wrightcommunications.co.nz/news/2015/1/19/young-kiwis-admit-to-unauthorised-streaming-and-downloads.aspx (2016-04-27)
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  • Wright Communications - Patent drafting like brain surgery – don’t attempt it yourself
    the invention and a rough sketch maybe with an arrow or two IPONZ accepts the application gives it a priority date and an application number and the inventor goes to market with a false confidence Unfortunately what I often discover with this kind of filing is that the patent application inadequately covers the invention which results in the invention becoming unpatentable and the inventor being unable to own and control the idea Or if the invention is patentable the patent drafting did not protect the features that offered the competitive advantage in the marketplace In such circumstances a company initially interested in commercialising the idea will walk away from it or pay next to nothing for it because why would they invest in developing and bringing to market a new product that others can knock off Or worse still they will just do what the rest of the world would do and simply take the idea cheers for that IPONZ does innovation in New Zealand a disservice by not advising applicants when their patent applications are manifestly inadequate Actually that s unfair it s not IPONZ s fault and I know there is genuine concern within IPONZ about this issue It s actually a problem with New Zealand s patent legislation which IPONZ is bound by and which does not require that IPONZ examines and or advises applicants if their patent applications are manifestly unfit for purpose Patent drafting should be treated like brain surgery you don t do it yourself you shouldn t go to a General Practitioner to have it done and even when you find someone purporting to be a specialist it s worth checking their credentials and the standing of the firm they work for A poorly drafted or researched patent is likely to be open to challenge invalid and or won t protect what it needs to Such patents are often unenforceable or lead to significant costs trying to fix them This in turn leads to people making claims that patents are useless or they cost hundreds of thousands of dollars such comments unhelpfully result in businesses needing to own and control a new development becoming gun shy about looking in to it In New Zealand there are around 160 registered patent attorneys actually practising Of those I estimate less than half specialise in patent work rather than other areas of IP and of those I d be surprised if there were more than 40 who were drafting patent specifications on a daily basis The pool of specialists is therefore small and of those just as in any profession the quality and ability varies considerably So how do you find a really good patent attorney The best advice is to go to a patent attorney firm which has a good reputation to uphold Such firms are far more likely to have the resources necessary to keep up with changing IP laws and practises here and overseas and have the peer review and quality control necessary

    Original URL path: http://wrightcommunications.co.nz/news/2015/1/19/patent-drafting-like-brain-surgery-%E2%80%93-don%E2%80%99t-attempt-it-yourself.aspx (2016-04-27)
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