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  • Wright Communications - Clarian HR - The Great Employment Survey
    companies taking part and employment and human resources professionals the findings provide interesting angles for mainstream media The Wright solution To achieve national coverage to encourage more people to take part in the survey and highlight the results a key to Wright Communications strategy was developing a media partnership Wright Communications identified the Sunday Star Times as the ideal partner giving them the opportunity to publish the results before the findings were released to other media Input was also given by Wright Communications on the questions contained in the survey particularly around the theme which changes each year to ensure news value Key findings were provided to the Sunday Star Times as they came to hand from the researchers giving them plenty of time to gather further information and interview both Jane Parker from Massey University and Clarian Chief Executive Officer Clare Parkes Following the full page front section coverage of The Great New Zealand Employment Survey in the Sunday Star Times other media including TVNZ s One News picked it up as a brief and sector regional and business publications covered it based on relevant angles pitched by Wright Communications Client satisfaction Clarian s Clare Parkes was delighted with

    Original URL path: http://wrightcommunications.co.nz/case-studies/clarian-hr---the-great-employment-survey.aspx (2016-04-27)
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  • Wright Communications - Lexus - event PR
    machine Lexus engaged Wright Communications to gain maximum PR leverage from the Lexus Experience event in May 2012 which included a VIP event and the first ever visit to New Zealand of the Lexus LFA million dollar super car The Wright solution Wright Communications worked with Lexus and its other agency partners to ensure PR was a core part of the overall event plan and devised a multi faceted strategy across all media sectors Central to this was selecting influential media to invite to the VIP event including lifestyle publication editors and key social page journalists and photographers The GS launch and the LFA visit were to be leveraged through compelling media releases backed up by professional media relations with broadcast and print journalists Post launch activities involved arranging press drives for select lifestyle media targets which reach Lexus audience of luxury vehicle buyers Client satisfaction The LFA s visit was widely covered from a segment on 3News to prominent online and print stories in publications such as New Zealand Herald and M2 Woman The Lexus Experience event received outstanding social coverage including a preview in the Herald post event content in the Herald on Sunday s Spy pages and

    Original URL path: http://wrightcommunications.co.nz/case-studies/lexus---event-pr.aspx (2016-04-27)
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  • Wright Communications - Colmar Brunton - Targeting CEOs
    get face time with the heads of the country s largest companies The Wright solution Wright Communications developed a strategy which targeted three types of media financial trade and consumer to get the message of the Colmar Brunton Customer Experiences in front of every corporate in the country Client satisfaction The resultant media coverage prompted various CEOs to pick up the phone and ask Dick to present to the board

    Original URL path: http://wrightcommunications.co.nz/case-studies/colmar-brunton---targeting-ceos---.aspx (2016-04-27)
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  • Wright Communications - Urgent Couriers - Merger & acquisition communications
    valuable counsel on what Urgent Couriers should say to staff new and current customers government officials and the media and also how and when to say it At a safe margin after key stakeholders were communicated with Wright Communications helped carefully craft media materials and prepare the client for a public announcement Client satisfaction Media coverage of the acquisition focused on the benefits to customers and the advanced technology Urgent

    Original URL path: http://wrightcommunications.co.nz/case-studies/urgent-couriers---merger--acquisition-communications-.aspx (2016-04-27)
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  • Wright Communications - TravelSIM - Launching to a new market
    offering very low global roaming charges in the consumer market The Wright solution Wright Communications identified key business technology travel and consumer media to educate about the need for the product in the New Zealand marketplace A tailored media strategy detailed ongoing announcements on TravelSIM as it partnered with retailers and continued to grow its market share Client satisfaction Wright Communications secured an interview for the chief executive of TravelSIM NZ James Currah on TV3 News Articles were also published in The Dominion Post Waikato Times Nelson Mail Sunday Star Times and The National Business Review Key travel trade publications also published articles including Travel Memo Travel Today and e Travel Blackboard Wright Communications also gained product placement in key consumer magazines including KiaOra Good Health NZ Corporate Traveller and Let s Travel plus weekend newspaper supplements Herald on Sunday s Detours Sunday Star Times s Escape and Sunday magazine Back to Case Studies Wright Communications is helping us launch TravelSIM in the New Zealand market and the media coverage is assisting with securing distribution channels as well as stimulating consumer uptake Every time they secure media coverage on the back of one of their media releases we have more

    Original URL path: http://wrightcommunications.co.nz/case-studies/travelsim---launching-to-a-new-market.aspx (2016-04-27)
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  • Wright Communications - Kea - event PR
    2010 and 2012 which acknowledges successful New Zealanders on the world stage The Wright solution Each year Wright Communications develops a four month media relations campaign for Kea from the initial call for entries through to the awards evening We proactively target a variety of channels to maximise mainstream media coverage for each category winner in addition to targeting niche vertical market publications such as science and advertising media Client satisfaction The media campaign is always extremely successful with an average of more than half a million dollars worth of coverage generated in television radio online magazines and newsletters Individual stories run on the likes of TV One s Close Up TV3 s Firstline TVNZ s Sunday National Radio Newstalk ZB along with the New Zealand Herald The Sunday Star Times The Listener the covers of NZ Management and Her magazine and more Back to Case Studies Wright Communications delivered on all fronts and as a result we had significantly increased media exposure and greater brand awareness for the Awards amongst the general public Wright Communications also became an integral part of the strategic planning sessions for the World Class New Zealand programme We appreciated its team effort behind the

    Original URL path: http://wrightcommunications.co.nz/case-studies/kea---event-pr.aspx (2016-04-27)
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  • Wright Communications - Ricoh - CR
    The Wright solution Wright Communications assisted Ricoh in developing annual Sustainability reports consistent with Global Reporting Initiatives GRI guidelines and also worked closely with its client on an annual inventory report Realising that sustainability has to travel from the grassroots up Wright Communications helped establish a Sustainability Committee to empower staff right across Ricoh New Zealand to come up with innovative thinking to improve the firm s performance in these areas Client satisfaction In the last 12 months Ricoh has achieved its toughest environmental challenge yet carboNZero CERT certification What made this certification even more significant was the bold decision to measure and offset the energy emissions associated with their customers use of energy efficient Ricoh machines a voluntary move that assists customers in reducing their own carbon footprint Back to Case Studies Moving in synch with our global philosophy Ricoh New Zealand has placed sustainability at the centre of its business Wright Communications as a Corporate Responsibility specialist helped clarify our direction and positioning Critically they were able to understand the nature of the sales market we operate in inject sustainability best practice and successfully communicate with staff customers and other stakeholders They have also expanded and enhanced Ricoh

    Original URL path: http://wrightcommunications.co.nz/case-studies/ricoh---cr.aspx (2016-04-27)
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  • Wright Communications - Urgent Couriers - sustainability PR
    Managing Director Steve Bonnici brought in Wright Communications to assist in his goal of further increasing market share by raising Urgent Couriers business to business profile and positioning it as the industry leader in sustainability The Wright Solution A comprehensive communications plan was developed to connect with Urgent Couriers key audiences this included a flexible media plan involving media releases and liaison with specialist publications and mainstream media and effective stakeholder communications In addition Wright Communications expertise in global best practise sustainability reporting assisted Urgent Couriers issue a transparent triple bottom line report about its economic social and environmental impacts in 2009 Wright Communications has also subsequently worked with Urgent to produce a snapshot sustainability scorecard and used its writing expertise to help Urgent Couriers craft sustainability award entries Client satisfaction From winning an award for its 2009 Sustainability Report at the prestigious Association of Chartered Certified Accountants ACCA annual awards to gaining credible coverage of Urgent Couriers CR initiatives Wright Communications has effectively raised the company s profile among its crucial business to business audience Back to Case Studies Wright Communications brought their media and Corporate Responsibility expertise to bear gaining us excellent profile in general and industry media

    Original URL path: http://wrightcommunications.co.nz/case-studies/urgent-couriers---sustainability-pr.aspx (2016-04-27)
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