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  • Auckland-based public relations and strategic communications agency
    grappling with corporate social responsibility issues and have yet to come to grips with the concept and what it means to them read article Going Green By Management magazine 31 Jul 2007 Green is definitely the new black read article Triple Bottom Line reports how do they work By The New Zealand Herald 05 Mar 2007 The back lash against globalisation regulatory intervention disproportionate executive remuneration and misreporting of information

    Original URL path: http://wrightcommunications.co.nz/news.aspx?page=38 (2016-04-27)
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  • Auckland-based public relations and strategic communications agency
    Wright Communications 20 Apr 2016 Kiwi office workers are not fond of the suit and tie but many like to work in their pyjamas a new survey by workspace provider Regus has revealed read article Perfectly balanced Pinot Gris from Sacred Hill By Wright Communications 19 Apr 2016 Pinot Gris popularity with Kiwi wine drinkers is showing no signs of diminishing and Sacred Hill s newly released beautifully balanced Orange Label Pinot Gris 2015 shows why read article Air New Zealand tops reputation index By Wright Communications 08 Apr 2016 Air New Zealand has maintained its position as New Zealand s most reputable company in the annual Colmar Brunton Corporate Reputation Index published this morning in the National Business Review read article Orange Label reds punch above their weight By Wright Communications 31 Mar 2016 Sacred Hill s two newly released 2015 Orange Label red wines pack plenty of power and complexity offering great drinkability and value read article First 10 Competitors Named for World Masters Games 2017 By Wright Communications 17 Mar 2016 What do an ex international cricketer a Canadian DJ an Honorary Consul from San Francisco a former Silver Fern and the man known as Mr Touch have in common read article Elegant complex Chardonnay from Ti Point By Wright Communications 16 Mar 2016 If Ti Point wanted one wine to exemplify its passion for elegant wines of layers and texture its newly released 2015 Chardonnay ticks all the boxes read article World Masters Games 2017 needs you By Wright Communications 15 Mar 2016 The race is on to recruit up to 4000 volunteers for the world s largest multi sport event and former All Blacks great Bryan Williams is leading the charge read article Kiwi classics with an extra dimension By Wright Communications 10 Mar 2016

    Original URL path: http://wrightcommunications.co.nz/news.aspx?tag=1312 (2016-04-27)
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  • Auckland-based public relations and strategic communications agency
    25 Feb 2014 Total Beauty Network announces the appointment of Auckland based PR firm Wright Communications to represent its Designer Brands and Inika product ranges read article CSR still only discretionary for business By Stuff co nz 17 May 2013 New Zealand companies say corporate social responsibility is a priority but many feel they don t have the time or resources to invest in it a joint Australasian review finds According to the State of CSR in Australia and New Zealand Review 35 per cent of New Zealand respondents said time was the biggest barrier to increasing CSR initiatives In Australia the rate was just 13 per cent read article Nikki Wright Understanding target market helps you promote brand By The New Zealand Herald 06 May 2013 Many small to medium sized businesses seem to think social media is all they need to give them profile when starting out What else helps expose a brand read article Writing well at Wright Communications By Stoppress co nz 13 Mar 2013 A growing client base and more demand for top notch writing services has seen Wright Communications add ex print and television reporter Dita De Boni to its team read article Transforming business from the inside 12 Mar 2013 Very few significant New Zealand businesses need to be convinced that adopting a strategy that ensures they have a positive operating impact for consumers employees and other stakeholders as well as the environment is good business read article Wright Communications Carefree campaign By AdMedia s Fastline 03 Aug 2012 Around 20 complaints over the Johnson Johnson Carefree panty liners vagina ad have been lodged with the Advertising Standards Authority read article National Business Review People in Business By National Business Review 03 Aug 2012 Public Relations agency Wright Communications has appointed Jill Dryden

    Original URL path: http://wrightcommunications.co.nz/news.aspx?tag=1313 (2016-04-27)
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  • Auckland-based public relations and strategic communications agency
    Wright Communications 20 Apr 2016 Kiwi office workers are not fond of the suit and tie but many like to work in their pyjamas a new survey by workspace provider Regus has revealed read article Perfectly balanced Pinot Gris from Sacred Hill By Wright Communications 19 Apr 2016 Pinot Gris popularity with Kiwi wine drinkers is showing no signs of diminishing and Sacred Hill s newly released beautifully balanced Orange Label Pinot Gris 2015 shows why read article Air New Zealand tops reputation index By Wright Communications 08 Apr 2016 Air New Zealand has maintained its position as New Zealand s most reputable company in the annual Colmar Brunton Corporate Reputation Index published this morning in the National Business Review read article Orange Label reds punch above their weight By Wright Communications 31 Mar 2016 Sacred Hill s two newly released 2015 Orange Label red wines pack plenty of power and complexity offering great drinkability and value read article First 10 Competitors Named for World Masters Games 2017 By Wright Communications 17 Mar 2016 What do an ex international cricketer a Canadian DJ an Honorary Consul from San Francisco a former Silver Fern and the man known as Mr Touch have in common read article Elegant complex Chardonnay from Ti Point By Wright Communications 16 Mar 2016 If Ti Point wanted one wine to exemplify its passion for elegant wines of layers and texture its newly released 2015 Chardonnay ticks all the boxes read article World Masters Games 2017 needs you By Wright Communications 15 Mar 2016 The race is on to recruit up to 4000 volunteers for the world s largest multi sport event and former All Blacks great Bryan Williams is leading the charge read article Kiwi classics with an extra dimension By Wright Communications 10 Mar 2016

    Original URL path: http://wrightcommunications.co.nz/news.aspx? (2016-04-27)
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  • Wright Communications - Unique Kiwi attitudes challenge corporates
    are also less concerned about leadership success which includes being first to market with new products services and offering investors a good financial return 27 compared to 35 globally Responsibility treating employees fairly environmentally responsible was in line with the global average A lesson from the Colmar Brunton Corporate Reputation Index is that if Kiwi companies want to improve their reputation they need to understand the values of New Zealand consumers and incorporate that into their business strategy and communications Air New Zealand already understands this it scored a whopping 122 points in the trust category nine points ahead of the next best company Toyota with 113 This helped it overcome a less stellar fairness score of 105 The Warehouse had a solid increase in its trust rating from 102 points to 106 lifting it into the top 10 companies overall The retailer already performs well in the fairness stakes reflecting its reputation for affordable pricing Supermarket owner Foodstuffs went in the opposite direction tumbling from 11 to outside the top 20 The survey suggests emphasising honesty and ethics and practicing what you preach is the surest way to rise up the reputation ranks in New Zealand Implementing a comprehensive Corporate Social Responsibility CSR programme is one way of achieving this Also while competitive pricing may be important at point of sale higher prices don t seem to hurt your company s overall reputation as much in New Zealand as they might overseas This suggests pricing might be better addressed in sales and marketing rather than communications where the other three pillars should be the main areas of focus Understanding what Kiwis admire in a company is crucial with research from Colmar Brunton showing corporate reputation is strongly related to sales performance Three out of four consumers would buy from

    Original URL path: http://wrightcommunications.co.nz/blog/2016/4/8/unique-kiwi-attitudes-challenge-corporates.aspx (2016-04-27)
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  • Wright Communications - Consumer confusion over sustainability
    news is that Kiwis purchasing behaviour is more influenced by sustainability than ever and Generation Y consumers are even more eco conscious than other age groups A significant majority of consumers say they buy eco friendly cleaning products 84 per cent and grow their own fruit and vegetables 77 per cent More than half 56 per cent are considering green energy sources for their home Colmar Brunton CEO Jacqueline Farman says sustainable behaviours are now an everyday part of consumers lives and that s a cue more and more businesses are picking up on and the rest cannot afford to ignore Consumers want to see these values from their own lives reflected in the businesses and brands they deal with Sustainability is increasingly influencing purchase behaviour across all 13 market categories we surveyed Farman said Almost one in three consumers across all age groups said their purchasing of Fairtrade ethical socially responsible and environmentally friendly products would increase over the next 12 months with Gen Y consumers leading the charge They are also prepared to pay a premium for products that fit their values with 65 per cent of Gen Y consumers willing to spend more for the best organic sustainable and ethically produced products and brands available These results show the potential benefits for businesses who adopt sustainability as a core value Embracing sustainability as a business can attract not only customers but workers as well Three quarters of Kiwis surveyed said it was important to work for a company that is socially and environmentally responsible If businesses want guidance on how to improve their sustainability messaging they should look at the brands that were named as leaders in sustainability The top five this year were Eco Store Meridian Trade Aid Whittaker s and Toyota Of the five Wright

    Original URL path: http://wrightcommunications.co.nz/blog/2015/11/11/consumer-confusion-over-sustainability.aspx (2016-04-27)
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  • Wright Communications - Media turmoil challenging for PR
    This gives a range of options for telling your clients story but it can be a headache working out which option is best And you never know if the outlet you pitch to today will be in business next month Think like a journalist Putting yourself in the journalist s shoes has always been important for those in the communications industry but now it is more important than ever Shrinking newsrooms and expanding responsibilities mean journalists have to produce more with less of almost everything most importantly time It is common knowledge that many in communications are former journalists but even those who transitioned recently may need to get up to speed with what life is like in newsrooms today News meetings that used to take place at 10am have now been shifted forward to as early as 8am so it is crucial to consider the timing of your pitch Also gone are the days when journalists would file a story then quickly move on to the next one Today they are expected to constantly update the story throughout the day because nothing looks worse on a news website than a story that is 8 hours old sitting on the homepage It is essential to get journalists easily understood information quickly so they get the facts right for the first take Once they have done the initial story you can follow up with any other inquiries and arrange interviews photo ops etc Content is king and distribution is key While the media landscape is in flux and consumers are choosing different ways to access news one thing is constant there will always be demand for quality authentic content that engages with target audiences The requirement for communications professionals to be great storytellers is more important than ever and the story has to be tailored to the medium For example New Zealanders check their phones about 100 times a day on average The way the story is written for mobile news apps should be vastly different to what you prepare for a TV current affairs show It is equally important that you choose the correct distribution method for your content because that can be the difference between achieving significant media coverage and getting ignored Another issue looked at during the conference was the rise of native advertising which allows businesses to pay for sponsored content that looks like a news story It remains to be seen how widespread this will become and how audiences will react Know your audience Putting yourself in the shoes of journalists should be part of your process but don t forget to do the same for your target audience Understanding your audience is more important than ever due to the growing fragmentation of how people access news and information An interesting point made during the conference was that the nature of communities is changing and an audience is not just based on a physical location or social group Mainstream traditional media may still be the best

    Original URL path: http://wrightcommunications.co.nz/blog/2015/11/3/media-turmoil-challenging-for-pr.aspx (2016-04-27)
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  • EMBEDDING CSR- LESSONS FROM VOLKSWAGEN
    rankings based on self assessment that excludes independent third party verification She asks why a company would enter such unethical territory and what it all means for chief sustainability officers Dr Black shares five top tips to help us better embed CSR across our organisations For the full blog post please visit Accsr com au Leave a comment Comment Submit search Latest News Client News Wright Communications in the Media

    Original URL path: http://wrightcommunications.co.nz/blog/2015/9/29/embedding-csr---lessons-from-volkswagen.aspx (2016-04-27)
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